Year: 2015

the end of fashion shows

Is it the end of Fashion Shows?

A little more than a week ago, an article was published by WWD on how the Council of Fashion Designers of America has hired Boston Consulting Group to re-think the calendar and dynamics of the fashion industry, in particular the fashion shows. It’s an excellent read, which we tweeted on Twitter (follow us here) with many insights from industry professionals. What has changed everything is social media, as you can see images and videos of collections up to six months before they hit the stores, and buy cheaper copies from fast fashion brands, while the originals are being produced. By the time these original items hit the stores, most consumers are so tired of looking at them, that they aren’t interested in buying anymore. Winners: fast-fashion brands. Losers: Ready-to-Wear/Pret-a-Porter brands. What will happen, and will it be the end of fashion shows? If we look at history, small in-house presentations were made for an exclusive circle of clients in the days, when Pret-a-Porter (PAP) wasn’t born yet, and only haute couture was around. This was …

Fashion Designer Dmitriy Pirozhnikov

Дмитрий Пирожников

Many of our Russian readers, requested this article in Russian, so here we go! First Russian article ever! For the English version, please click here. Дмитрий Пирожников – 27-летний художник из Москвы. Изначально Дима фотографировал, потом начал рисовать абстрактные картины, а теперь создает принты для органических рубашек. Разговор с ним был настоящим удовольствием, и я очень рада, что у меня есть возможность поделиться с вами его историей о фотографии, живописи и создании первой коллекции #Mygoshirt «Быть, а не казаться».  Изначально я узнала о тебе как о фотографе. Расскажи об этой части своей жизни, пожалуйста.  Я взял в руки фотоаппарат в 2006-2007 году. Прошло какое-то время перед тем как я понял, что это именно та сфера, в которой я хочу развиваться. Более осознанно я подошел к фотографии в 2008.  Ты сразу же начал снимать моду или было что-то другое?  Моды долго не было в моей жизни, да и сейчас она есть очень посредственно. Дело в том, что когда я начинал фотографировать, не было моды как таковой, был гламурный глянец. То, что я видел в наших модных …

Fashion Designer Dmitriy Pirozhnikov

Dmitriy Pirozhnikov

Dmitriy Pirozhnikov is a 27-year-old Moscow-based artist. Originally a photographer, Dima (Dmitriy) today also paints abstract paintings and creates prints on organic shirts. Talking to him was a genuine pleasure, and I am incredibly excited to be able to share his story in full with you from his photography career to painter, and now creator of the first #Mygoshirt collection “To be, not to look”.  At first, I found out about you as a photographer. Tell me about this part of your life, please.  I started taking pictures in 2006-2007. It took me quite a while to realize that I wanted to be a photographer.  Did you get into fashion photography right away?  No, not at all. When I started out, there was no concept of fashion photography in Russia. It was all glamour. So, I made portraits; I took pictures of my friends and relatives. After some time people started reaching out to me, so I was able to photograph new faces. My attitude towards fashion was quite negative then. I did not like, …

Are there too many fashion brands - Miu Miu

Are there too many fashion brands?

The world is big, yes, but all the time we hear about new fashion brands coming out wishing to establish their own line. What I remember from my own experience and from teaching at fashion school is that most young designers – with a few exceptions who want to pursue a path with the big brands – dream about one day having their own label. Social media have offered formats where expressing your art and what you have inside have been made fun, easy and instant, but the dream about having your own brand is still there. One question remains; are there too many fashion brands today? The world is literally packed with designers and brands, and looking online or strolling in big cities give you an idea about the amount of goods being on offer. In theory, we don’t need more of anything, but a part from the urge to express our style and look presentable (consumers’ need), society as a whole, from economic growth to the end consumer, will need new talent to interpret …

Fashion as freedom of expression - Niklas Schutt fashion design

Fashion as Freedom of Expression

 So, last time we spoke together, you worked for Lanvin, and now you work for Givenchy! What happened?  I applied at Givenchy some months ago, while I was still doing my internship at Lanvin. Unexpectedly, I got a call from the Human Resources Department of Givenchy on the 2nd of November, and we had an interview. Then it just went really quickly from there; on the following day, they called me again and confirmed my job as Design Assistant for the women’s Pre-Fall 2016 collection. I started on the 3rd of November! I was very happy, as Givenchy has always been one of my favourite brands, which I have always dreamt working for.  What does your day look like?  I start working at 9 am. At the moment, we’re working on the pre-fall 2016 collection that is launching now in December, and there’s always a lot to do. Each morning, my senior colleagues inform me about, what has to be done during the day, and we all have our own area of responsibility. It’s clearly …

Internship at Lanvin - Niklas Schutt fashion designer

Internship at Lanvin; the story of Niklas

Niklas is a 26-year-old designer from Hamburg, Germany. After a brief acquaintance with architecture, he changed to studying Fashion Design in order to express all of his creativity. After one year in the eccentric and experimental London, he moved to Paris in order to learn the traditional French way of making garments. This is where he is today – finishing his internship at Lanvin. Let`s find out more! When and how did you discover fashion?  I bought my first Vogue magazine at the age of 6 or 7, and I was incredibly inspired by everything in it. It was so creative. At that time, I obviously did not understand what fashion was. It was like a dream world to me. As a child, I was quite shy and I lived in my own head, so it was my escape. I saw all the beautiful fabrics and all the details of clothes, and I loved it. I have always painted, and I have built little houses in my garden, so fashion was a new way to …

How to win a fashion competition

How to win a fashion competition

Last week, we published an article about new talent fashion competitions (read more about that here). It’s an opportunity that’s hugely popular among young people, as it’s a way to get network, feedback, PR, and if you win; recognition, a prize, and perhaps also mentoring. The people taking home the prizes are the ones with the best collections, but what describes the best collections? Read on about how to win a fashion competition. There is an immense amount of learning to be gained from participating in a fashion competition, and this is regardless of how far you are allowed. Most competitions have requirements, about what work is expected to be handed in, and often the requirements don’t differ majorly. Often there’s a brief, which should be the starting point for your inspiration, and then instructions as to how to present your work, e.g. 2-5 fashion illustrations, technical drawings, material chart, moodboard, a short description of the collection, and your CV. You can use the work later in your portfolio, which should in any case be …

New talent fashion competitions - ITS

New Talent Fashion Competitions

It is not easy to start any career, but for the designers today, it is especially hard. More and more people chose to study fashion design and dream about a career in the industry. Everyone speaks about fashion nowadays being available for anyone, and that it is much easier to get the attention of the fashion insiders thanks to the Internet and various online-platforms. The harsh truth, though, is that the more designers there are, the harder it is to get noticed. And yes, Internet is there for everyone, but how does one actually stand out? New talent fashion competitions is one way, and we have explored the possibilities. In order to find young talents, big companies and the power minds of the fashion industry create all sorts of New Talent fashion competitions for the designers. Obviously, only one or a couple can win, but where I come from we love saying “Participation, not the winning, is what matters”. It really is this way. You may not win, but you will meet people, who can influence …

Personal view on fashion - Sanlitun shopping Beijing

A personal view on Fashion

In a previous post, Hongzhan He told about himself. Below he discusses his personal view on fashion.  How would you describe Fashion and the Fashion World today?  Fashion nowadays has become a highly organized industry, and it has become more difficult to succeed as a legendary designer. In the past, a fashion could influence the taste for a decade or even more. My personal view on fashion is that I am not so happy with what I see in the fashion world today. It is obvious that fashion became more democratic thanks to our times, when the general people took the role of old opinion leaders; yet, it is also sad that fashion houses (especially the big ones) tend to become all the same by catering to the taste of mass market, while maximizing the sales and profit but with no real values. I think, sometimes they made vulgar stuffs. On the other hand, though, the segmented market seeks for more independent voices to represent various kinds of aesthetic preferences, and this is where independent designers find …

The future of fashion series with Alexa Chung

The Future of Fashion series

As our followers on Twitter will know, we have for the past month or so, been posting tweets about the great The Future of Fashion series with Alexa Chung. If you love fashion, Alexa and am just the least interested in the future of the industry – and we believe most of our readers can say yes to all of this – then this series is the best way to get important information about the industry in a very entertaining, inspiring, and relaxing way. Throw yourself on the couch, put up your legs and get ready for a sweet and glamourous sneak-peak into the fashion world in company with some talented, hardworking, and passionate people sharing what their everyday work is like as well as offering valuable tips. At The Fashion Crowd, we have watched and enjoyed all six episodes, which can now be watched in its total length of one hour of entertaining information, and important points have been made along the way. What we have really taken notice of, which are some of the …