Month: May 2015

New designer Irina Krasilnikova

New designer Irina Krasilnikova

There’s a lot of cool work out there that’s hugely inspiring. New designers use their youth, ambition and talent to invent the fashion of tomorrow, and it feels wonderfully refreshing in a world with conglomerate fashion companies that are so powerful that it seems like there’s no place in the world without a Louis Vuitton store. Don’t get me wrong; I love the big brands – but I also love something more special and original. Wearing something interesting, and something not everyone has, makes you feel very special. Farfetch is an online fashion boutique with a nice variety of new fashion brands, and otherwise these new designers are mostly available in their own mono-brand store in their country of origin together with a few selected multi-brand stores. Therefore you need to be very well informed, when you visit a new place as a tourist, if you’re going to dig out any of the cool designers in some of the concept stores. I came across new designer Irina Krasilnikova during Kiev Fashion Days in Ukraine. There are …

Fashion and black

Fashion and Black

What is the thing with fashion people and black or simply fashion and black? There are so many other colours to choose from. Why is it then that everybody always wears black? At the same time, black is stylish, elegant, timeless, urban, dark, Parisian and so on, but it’s actually also anonymous and without any connotations and values to be added to it. That makes it very eternal, and impossible to go wrong with, and sometimes you don’t feel like dressing bon ton, casual or maritime. Sometimes you just want to be black. Black is also a life style, a creative life style, which inspires artists, philosophers, musicians, designers, New Yorkers, Parisians, depressed, and grieving people. An interesting bunch, really, and one we definitely want to be part of. Today black is cool, because it makes you look pale in an intellectual and urban way. Black used to be cool in the 00s too, when it made you look anorectic and on hard drugs with a violent boyfriend. Actually black is always relevant – in …

you have as many hours in a day as Beyonce

You have as many hours in a day as Beyonce

‘You have as many hours in a day as Beyonce’. The statement was written with a simple black pen, and without any attention to layout or graphic appeal. Around it were three more comments, and judging by the message and colour of the pen; written by other people. Those comments were about how privileged and supported Beyonce has always been by her mother, father and plenty of housekeepers. The point to be made here was, how lucky and privileged Beyonce is. As you probably realize, these are the exact opposite points of view. What I would like to emphasize is not the justification of her success thanks to other people that more than one person evidently had felt like making, but the message in the original statement. Because no matter how you turn it around, and what excuses you find, we all have just as much time as Beyonce. Therefore, if she could obtain great success, so could we potentially. This is exactly why many are provoked about the message. Because we realize that we …

Writing fashion show reviews

Writing fashion show reviews

I have sometimes been sitting front row at fashion shows of upcoming designers with the purpose of writing fashion show reviews about the collection for various publications. It’s a different part of the process compared to being ‘work-in-progress’, which is where I’m normally involved either as a fashion tutor or fashion designer. The magic of the big culmination, the fashion show, is breathtaking, and the runway models pass fast one after the other. The attendees are concentrated though still enjoying themselves, as the catwalk models pass by quickly one after the other. Often there will be a short description about the collection and inspiration lying on your seat, and this will prepare you for the show. Having an idea about what you’re going to see together with some key words about the collection are helpful, when the show starts. Here you need to be alert in order to make photos for reference and perhaps writing down a few key words. This is useful for your fashion show reviews, but a part from the technical aspect …

Collecting images for fashion research

Creative Fashion Research Part 4

Collecting images for fashion research A good research is crucial for a good fashion collection, as everything starts from here. It’s important you feel strongly motivated with what you choose to work with, as well as choosing something that’s relevant to the consumer, and right for the brand you create for (read more about that here). If you don’t love your research (and I chose the word love on purpose, because you need to love it, not just like it), you will never love your collection, and if you don’t, most likely no one else will. When collecting images for fashion research, the images you put in your research must give you a direction and spark ideas in your mind about: Mood: Always an important and first step. It’s the feel of the collection, and everything springs from here. If you don’t have a clear idea about this, the entire research will be messy. Type of woman (or man): This is what I call a Muse. A Muse is someone who inhabits the imaginary world …

when is a fashion collection relevant

When is a fashion collection relevant?

I’ve previously discussed the importance of making a research that you love, as the only starting point for making a strong fashion collection, but other matters are just as important. As a fashion designer, you may have an intuition for style, and be a first mover of trying new and strong ideas, but ultimately your creations will only be successful, if they matter to the consumer. So when is a fashion collection relevant? In this, there’s a lot of marketing and other aspects to discuss, but if we for a moment concentrate on the actual fashion collection and product, here’s some considerations to take into account. What is the secret to choosing something that’s relevant to the consumer? Three things are important here: being aware of what fashion has been like lately, having an intuition of where fashion is heading and understanding your consumer. So, in order to be up-to-date of what happens in the fashion world, it’s important to follow the big brands, read magazines and perhaps follow a few bloggers or other trend-setting …

wonderful fashion illustration

Wonderful Fashion illustration – one love

Fashion illustration. Try to Google it and see what happens. Amazing, right? Wonderful, wonderful fashion illustration. The image featured above is from a book about Christian Dior, one of the greatest and most celebrated couturiers that ever lived. Dior had a great line, and did beautiful drawings, but over the years, he also developed a close working relationship with René Gruau, who’s the artist behind the featured image. The reason for this was that Gruau was an extremely talented illustrator, and when he put pen and colours to paper, something magical happened. His women are flirty, sensual, elegant, coquettish and sometimes shy – all things that Dior’s women were too. I saw Gruau’s exhibition in Somerset House in London. I tried not to cry. Fashion illustration is a very personal thing, and I never met a passionate fashion designer, who didn’t feel strongly about his own illustrations. It’s not always that a designer loves his own illustration style, but it’s always something that transmits emotion. It’s a kind of relationship between you and the drawing …

what's new in fashion photography

What’s new in Fashion Photography?

Never has fashion photography been more important. Throughout decades, fashion photography has been a celebrated type of art form, and the photographers as celebrated as the fashion designers themselves, and new styles are finding their way due to our changing ways of living. Instagram and street photography have updated the paparazzi style of the past and are the exact opposite of the more constructed photo shoot that you see in magazines. While Photoshop and beautifying filters have made anything possible, the raw and authentic photo is just as important. Often tendencies work like this; when you have a strong trend of something, you often also see its exact opposite as a counter reaction. So what’s new in fashion photography? The line between professional and amateur photography is being blurred, as technology is being easier to use. This is perhaps the biggest change to what’s new in fashion photography. You don’t need a fancy camera anymore, as your phone takes very decent pictures. You can crop photos on most laptops, and adding a filter will make …

Fashion collection theme

Creative Fashion Research Part 2

The Fashion Collection Theme Lately I travelled to Turkey, and as always the travelling sparked my aesthetic side and imagination. As I’ve previously written about, getting out of your normal day-to-day life can be the source of new ideas (read more about that here). I don’t think that the inspiration, I came home with, was particularly Turkish – I entitled it ‘Decorative Arts and Dusty Pink’ – or linked to the actual place, but this doesn’t matter. I saw things there that made sense in my mind with things, I’ve previously seen, and all of a sudden I had a new theme. This, I believe, is very much how the research process works. We see and hear a lot of things, and a lot of it we forget or don’t even notice. Some of it, though, is stored in our minds, and perhaps the situation arises where we pull it out from the storage, perhaps not. Explaining how to research is one of the hardest things to teach students, and I think it’s very individual, …

Travelling and fashion design inspiration

Creative Fashion Research Part 3

Travelling and Fashion Design Inspiration ‘To travel is to live’, the famous writer Hans Christian Andersen once said. I’ve travelled quite a lot, and I agree. I’ve spoken to people, who have travelled quite a lot, and they agree too. In this, there’s actually nothing new, but I would like to emphasize just how important I think, it is, and why. Let’s start with why (from the back – just because it’s more fun). When you travel, what you think about will change. Getting out of your rhythm and everyday life will leave your short view perspective of day-to-day tasks at home, and this will leave free space in your mind to be allowed to fill up with something else – and more important matters. What are the things in life, you really want to do? Often we have but a few, but really strong dreams, we wish to pursue. Are you on the path of doing this, and are you feeling satisfied? This voice is important to listen to, and you hear it only …