Month: June 2015

New fashion capitals Shanghai

New fashion capitals

In our global world, it has never been easier to discover, communicate with and trade fashion goods from all corners of the world. The Internet, social media and online retail platforms make the choice very wide, and – due to distribution – goods are delivered worldwide. Competition may be very hard, but the opportunity is there for new designers, new businesses and new business models. The ever famous fashion capitals as London, Paris, Milan and New York are seeing new fashion capitals from all over the world claiming their own fashion weeks with local designers and creating quite a buzz about the novelty. Nothing in the whole world can ever replace Paris; enchanting, dark, sensual, Paris, but the new entries are indeed very refreshing. So how do these newer cities actually go about earning their right as new fashion capitals? A lot of things have to be in place. First of all there shouldn’t be a historical tradition of being a fashion country – otherwise, quite logically the place wouldn’t be new. Secondly there should …

writing a CV for fashion

Writing a CV for fashion

A CV is an abbreviation for Curriculum Vitae, and is submitted to work places together with a cover letter (or covering letter or application), when you’re interested in a placement. A CV (or resume) is a brief summery with some details about yourself, together with a chronological list, of what you’ve done in your life, in regards to education, work and other achievements. So what are the important things to keep in mind, when writing a CV for fashion? I don’t think, it’s ever too early writing your CV, as it means being serious about your career. I remember some students thinking, it would be a bit silly writing a CV for fashion after just one year in university, as there was hardly anything to write. This I can understand, but I would still recommend it for the following two reasons: first of all, it’s the usual document you hand in, if you look for an internship or other collaboration, and secondly, as a young person and perhaps a student, nobody expects you to have …

sikh-chic with Jeetinder Sandhu

Sikh-chic with Jeetinder Sandhu

Interesting things often happen when you take two apparently contradicting things and, in equal parts, mix them together. This was also the case, when New Delhi met London, and out came sikh-chic with Jeetinder Sandhu. A lot of good things can be said about him. The first that comes to my mind, is that nobody in the whole world looks as good with Aviator sunglasses on as him. Have a look at his photo at the top – not hard to imagine, right? Then add a hand-carrier man bag with his super designs. Voilà. The second good thing is that he was the one, who, in persona, convinced me that men can look good in slim tracksuits made partly of chiffon (in black, of course). For someone with a European aesthetics (myself) that can feel rather… Well, intense. That was until I met Jee. Always challenge the rules – and your teacher. On a more serious notion, Jee was one of the participants in London Graduate Fashion Week 2013, who got most press because of …

How do fashion trends evolve - trendy girls London

How do fashion trends evolve

Fashion trends are magical and intangible things that seem to come from nowhere, overtake us all for a season or two, and then disappear as suddenly, as they came. But is it actually so, and if yes; how do fashion trends evolve? As can be observed, it’s true that most trends only last for a limited amount of time (also named FADs), but they actually come from somewhere. If you learn to see the patterns, you will be able to code what will be the next trend, as well as dictating the trends, if you work for the very powerful or trendsetting brands. Trends come from a number of places, and the two most important are the catwalk show of the big brands and the streets. In the old days, when fashion was something only available to the elite and non-working upper class, trends were born at the top, and then trickled down trough the layers. This was called the Trickle-Down effect, and is what happens, when a trend is born at the catwalk, and …

How to get an internship in fashion

How to get an internship in fashion

Internships, stages, work experiences – different words for the same thing: working while you’re still studying, or when you have just graduated. So when is the time to get your first internship? Now. When is it too early to get your first working experience? Never. When are you experienced enough to have something to offer? Always. How to get an internship in fashion? Read on and start looking for it. I will never cease to repeat just how important, I think it is to transfer the knowledge you have from the classroom into real life. And I don’t think it’s ever too early to start. I have taught a lot of 1st year Fashion Design students – some as young as 17 years – and what I recommended all of them to do in the summer holiday was to go looking for a working experience. Because the ones, who did, returned after the holidays as different people. Gone were the young and unprepared kids – back were the fashion designers of the future with new …

New fashion designers from Georgia - Keti Chkhikvadze

New fashion designers from Georgia

Do you remember how important Japan was to fashion in the 1980s? Well, perhaps you don’t, as maybe you weren’t born yet, but then there’s a chance that you have read about when Miyake, Kenzo, Yamamoto and Kawakubo placed Tokyo on the fashion map and inspired everyone from NYC to Milano. Right now, there’s a new movement of new fashion designers from Georgia, who are really shaking up the fashion world with different and fresh ideas. Since the 80s, fashion has flirted and briefly extracted inspiration from almost every possible corner of the world, but such a strong and persisting influence hasn’t been seen since then. Today new, upcoming designers emerge from everywhere, and good schools in the big fashion capitals train a lot of new talent every single season presented in prestigious fashion shows. Tamuna Ingorokva Not all, and not a lot of new designers will still be around in 10 years, as it’s limited how many new designers the world actually need and can foster. So where will the new talents come from …