Month: October 2015

The future of fashion series with Alexa Chung

The Future of Fashion series

As our followers on Twitter will know, we have for the past month or so, been posting tweets about the great The Future of Fashion series with Alexa Chung. If you love fashion, Alexa and am just the least interested in the future of the industry – and we believe most of our readers can say yes to all of this – then this series is the best way to get important information about the industry in a very entertaining, inspiring, and relaxing way. Throw yourself on the couch, put up your legs and get ready for a sweet and glamourous sneak-peak into the fashion world in company with some talented, hardworking, and passionate people sharing what their everyday work is like as well as offering valuable tips. At The Fashion Crowd, we have watched and enjoyed all six episodes, which can now be watched in its total length of one hour of entertaining information, and important points have been made along the way. What we have really taken notice of, which are some of the …

young fashion consumers

Young Fashion Consumers

Today nobody questions the role and importance of fashion, and everybody’s continuous engagement with it as natural fashion consumers. It has become and integrated and important part of our lives, and just during the last 10 years much has happened mainly thanks to media. Most of us take dressing according to our tastes and values for granted, and it’s a clear sign that we have our basic needs covered, and have reached the top level of Self-actualization in Maslow’s Hierarchy of Needs. Because this is exactly what fashion is about: self-realisation, and self-expression, which are directly linked to our identity, and especially to young fashion consumers, this is something ultra important. It’s also the epitome of why fashion isn’t superficial – identity never can be. During our lives, our relationship to fashion changes. When we’re kids, we pay less attention to fashion, a part from some very strong desires rooted in us about especially what colours and types of garments, we want to wear. From the age of 3-4, little girls want to wear pink, …

Becoming an accessory designer - Hongzhan He

Becoming an Accessory Designer

My name is Hongzhan, and I am 24 years old and from Hunan, China. I live and study Accessory Design in Milan, and before coming here, I already completed a bachelor degree in Beijing, majoring in English. After my BA degree, though, I realized that I have no interest in a safe and repetitive job like teaching or translating, and I decided to try something totally different. So far, and at the beginning of my 3rd year in Accessory Design, I am totally content and grateful for this decision of becoming an Accessory Designer. Sometimes I feel, I was destined to choose this career. I grew up in a small town located in central southern China, where people live in a traditional way and barely have any comprehension about fashion. My grandfather was one of the best shoemakers in town, and he educated my father and my uncle with his experience and skill. Unfortunately he passed away, before I was born, and I never had the chance to meet him. My dad, after failing with …

what happens after fashion week

What happens after fashion week?

As fashion weeks are drawing to an end, everyone involved seem to take a rest and look back at weeks full of runway shows with stunning clothes, collection reviews summarising and celebrating, meeting friends and people in the industry, discussing how the business is going, following street style looks and what everyone is wearing, while all the time having kept up with the analogue world on social media. Parties, models, guest lists, front row, delays and trying to hail a taxi – now all that is behind us, and there’s at least a month before a smaller version of all the buzz will kick in again with the pre-fall collections. It’s time to take a rest, as the frenzy leaves the body, and somehow make sense of all the impressions, and summarise collections from four corners of the world into what will be the key trends. This is important for everyone in the industry from buyers to designers, as well as PR, trend forecasters, and textile mills. But what happens after fashion week? The Sales …