Year: 2015

young fashion consumers

Young Fashion Consumers

Today nobody questions the role and importance of fashion, and everybody’s continuous engagement with it as natural fashion consumers. It has become and integrated and important part of our lives, and just during the last 10 years much has happened mainly thanks to media. Most of us take dressing according to our tastes and values for granted, and it’s a clear sign that we have our basic needs covered, and have reached the top level of Self-actualization in Maslow’s Hierarchy of Needs. Because this is exactly what fashion is about: self-realisation, and self-expression, which are directly linked to our identity, and especially to young fashion consumers, this is something ultra important. It’s also the epitome of why fashion isn’t superficial – identity never can be. During our lives, our relationship to fashion changes. When we’re kids, we pay less attention to fashion, a part from some very strong desires rooted in us about especially what colours and types of garments, we want to wear. From the age of 3-4, little girls want to wear pink, …

Becoming an accessory designer - Hongzhan He

Becoming an Accessory Designer

My name is Hongzhan, and I am 24 years old and from Hunan, China. I live and study Accessory Design in Milan, and before coming here, I already completed a bachelor degree in Beijing, majoring in English. After my BA degree, though, I realized that I have no interest in a safe and repetitive job like teaching or translating, and I decided to try something totally different. So far, and at the beginning of my 3rd year in Accessory Design, I am totally content and grateful for this decision of becoming an Accessory Designer. Sometimes I feel, I was destined to choose this career. I grew up in a small town located in central southern China, where people live in a traditional way and barely have any comprehension about fashion. My grandfather was one of the best shoemakers in town, and he educated my father and my uncle with his experience and skill. Unfortunately he passed away, before I was born, and I never had the chance to meet him. My dad, after failing with …

what happens after fashion week

What happens after fashion week?

As fashion weeks are drawing to an end, everyone involved seem to take a rest and look back at weeks full of runway shows with stunning clothes, collection reviews summarising and celebrating, meeting friends and people in the industry, discussing how the business is going, following street style looks and what everyone is wearing, while all the time having kept up with the analogue world on social media. Parties, models, guest lists, front row, delays and trying to hail a taxi – now all that is behind us, and there’s at least a month before a smaller version of all the buzz will kick in again with the pre-fall collections. It’s time to take a rest, as the frenzy leaves the body, and somehow make sense of all the impressions, and summarise collections from four corners of the world into what will be the key trends. This is important for everyone in the industry from buyers to designers, as well as PR, trend forecasters, and textile mills. But what happens after fashion week? The Sales …

Paris fashion week for new designers

Paris Fashion Week for new designers

Everyone knows that Paris Fashion Week is the cherry on the fashion pie. It is the last of the ‘Fashion Four’ but definitely not the least important. Rather the other way around, actually, and one knows that Paris matters more than New York, London and Milan. This is perhaps too strong of a statement, and depends a lot on what kind of a designer you are, but if you do well in Paris, you will be just fine anywhere else. As a result, with such a level of responsibility, you can imagine how busy Paris is, and how hard it is for the new designers without world-known names to get into the fashion week schedule and present their collections in the dream city. So what are the options at Paris Fashion Week for new designers? I would like to make clear right away that I am not even going to mention “having a show in Paris”, because this is not something available for the new generation of upcoming designers, who are only at the beginning …

Fashion collection inspiration

Fashion Collection Inspiration

When you start working as a fashion designer, understanding how to start a research and deciding on your fashion collection inspiration can be one of the hardest things to gauge and get started with. The thing is you can be inspired by anything, which is not really any help, when you still don’t know how to go about it. But, when you start having a feel about, what’s going on in the fashion world (read more about that here), and trust your intuition, you have a pretty good chance of doing something cool and worthwhile. Later a lot of the work, you will do, will feel like something that’s coming from deep within and just has to get out. One way of getting started with understanding how other designers go about their research is comprehending, what they have actually been inspired by; their fashion collection inspiration. This is not always easy, when you see the end result, as many, perhaps even most fashion collections are puzzled together by plenty different snippets of inspiration. It’s rather …

Fashion show trends ss16

Up-to-date with Fashion Show Trends ss16

It’s September! Fantastic, inspiring, surprising September – at least if you are into fashion. While a considerate amount of people follow the catwalk shows on pages like Vogue.com, and perhaps even share them on social media, while considering ‘could I wear that?’ (or afford that?), there’s another and more systematic and analytical task to do, if you actually study or work in fashion. That is analysing what you see, and extracting the information into the strongest fashion show trends ss16. Because every new season is a follow-up of the past season, which is again building on all the ones that came before. Understanding where fashion is coming from is one of the best ways to understanding, where it’s going. If you work in fashion, this is crucial for you to have a feeling about. So how to go about this analysis? I would recommend creating a folder on your desktop or alternatively a Board on Pinterest, as we also did, where you can store all the looks, you find exciting. Perhaps Pinterest is a more …

New in fashion education

What’s new in Fashion Education?

People who follow The Fashion Crowd (TFC) on Twitter will know that – among other topics – there’s a strong focus on Fashion Education. This is perhaps no surprise, as TFC rotates around education, young designers, who they are, and mentoring on how to make it in the industry. So what’s new in Fashion Education? What’s going on, and what do people talk about? The powerful fashion portal The Business of Fashion (BoF) lately published a survey about Fashion Design students in the UK. Whereas they were over-all happy with the education itself and the tutors, many felt that Career Service was letting them down, and that they didn’t have enough training in business to enter the professional world and make it there. The post was the introduction to launching some free courses in business, marketing etc. by BoF, which are structured in a comprehensive way and come in the form of concise and comprehensive articles. Because the thing is that online education is a boiling hot topic that many people have started looking into either …

Fashion journalist in Paris - Anastasiya Mozgovaya

A Fashion Journalist in Paris

So, what happens to me next? In the previous post of mine, I told you about the “before” part of my life, but what about “now” being a fashion journalist in Paris? When you are in university, as I was until recently, all you dream about is graduation. Right after finishing, it feels like you will be able to do whatever you want (meaning working twice as much and sleeping just as little), but when you do graduate, the reality slaps you in the face. There are some people, who are not ready for it at all, so they start panicking, but there are others, who just do things, no matter what. To be perfectly honest, I am a crazy combo of both. The biggest issue for graduates is to find a job, so I keep on telling everyone not to worry and that there is a suitable place for everyone, whereas in my own head, I sometimes imagine ending up as the biggest looser of all. I literally spend my whole life panicking, but …

How to become a fashion journalist - Anastasiya Mozgovaya

How to become a fashion journalist

My name is Anastasiya Mozgovaya, and I am 21 years old. I was born and raised in Dnipropetrovsk, Eastern Ukraine, but moved to Kiev, the capital of Ukraine, after graduating from high school in order to study at university. I received my bachelor`s degree in “Editing and Publishing” in June 2015. At the moment, I am at the crossroad of many options of what to do next of how to become a fashion journalist. I have always been one of those kids, who wanted to choose their own outfits from a very young age, no matter what their parents thought or said. I had a very vivid idea of what I wanted to look like. In middle school, I took up drawing classes, where I had a chance to explore my first fashion magazine. I honestly do not remember which one it was, but I looked at every single page many-many times and felt a new kind of very strong excitement. That was the moment, when I realised I wanted to be in fashion. Back …

Copenhagen Fashion Week ss16 - Henrik Vibskov

Copenhagen Fashion Week ss16

A lot of things can be said about Copenhagen Fashion Week ss16 (CPHFW), but what comes to my mind is that in a world where everything is accessible immediately and worldwide (thanks to the Internet), the joy of experiencing something more niche starts to be increasingly appealing – like joining an exclusive club. While everyone has been to Berlin, Barcelona and NYC, still not everyone has been to Copenhagen, and especially not Copenhagen Fashion Week. Henrik Vibskov HAN Kjobenhavn It’s no secret that the Danish Fashion Week is less renowned and visited than some of the more established fashion capitals, but it’s exactly because of this, it has an interesting appeal and allure. And this is after all what matters; the mood and brand of CPHFW, its designers and attendees. It’s no longer about the hype of having as many followers (or visitors) as possible, but about the quality you have with them. Freya Dalsjø Ivan Grundahl So what is Danish Fashion like? Being from Copenhagen myself, I would summarise it like this: Copenhagen is the …