Year: 2016

Hillary Clinton

Editor’s note – on Hillary Clinton

So, we’re not exactly a political blog as in at all – we’re a fashion blog – but fashion is about making a standpoint that you believe in, and so is being a cool human being. We had to comment on the one thing that is on our mind today; the US election. We don’t consider ourselves to be experts in American politics, and therefore perhaps our voice is not even important, but we do consider ourselves to have certain values that we believe in, and human traits that we approve of and admire. Let’s start with the human traits; I really admire, when people work hard, have a proven track record/CV, know what they’re talking about, have familiarised themselves with cases they comment on, speak well of others, and have a positive outlook on the future and believe in being able to better things. This is the type of person, I would love to be friends with and hire to work with. It’s also the type of person I would go to great lengths …

Fashion street style

Fashion Street Style

I recently wrote a blog post, where I commented on an article on Vogue – an interview with Anthony Vacarello about his new role as creative Director for YSL, and how his interpretation of the brand was more a question of the YSL attitude than the actual clothes. As I also ended up concluding, this is perhaps wiser, as it’s hard to imitate a Grand Styliste, and as also design aesthetics and women’s needs have changed, there’s in any case a need of doing something new (no surprise). What continues to fascinate me, though, and turn around in my mind, is this notion of attitude before clothes, and it makes me reflect upon, why fashion street style and photo shoots in magazines are so popular. Let’s start with last-mentioned; photo shoots. We all know, how great it is to flip through a glossy fashion mag! Wise people predicted that hard copy editions were dead with the rise of online media, and the online format has indeed taken its part of the limelight, but hard copy …

Fashion Emojis

November Fashion Fun: Fashion Emojis

Last month, we started our Monthly Fashion Fun with a fashion quiz of illustrated runway looks from ss17 that we posted on Instagram. It was such a big success – and so much fun – that we have decided to carry on with the concept of monthly projects. They will be outlets of pure creativity, and though it’s not directly connected to creating a fashion collection or trend forecasting (our main focuses in here), it’s still a very good way to exercise the creative muscles. Understanding and mastering fashion in a broader sense than just creating clothes and accessories is very helpful and also necessary today. November’s Fashion Fun will be Fashion Emojis, as everyone loves emojis, as a fresh way of brighten up any text message and making the meaning clearer – with the use of a little, yellow fellow with dark sunglasses, for instance (my personal favourite). But hey; I also do love sunglasses! I’m so Karl 🙂 We have only just done our first entry, as this is still early November, but …

Role of Creative Directors

The Role of Creative Directors

The Creative Director is the one, who determines what a fashion collection should look like – gives the creative direction – and has the last word when it comes to the creative part. Lately, there have been many changes; to mention a few Justin O’Shea left Brioni, Peter Dundas left Emilio Pucci, Anthony Vaccarello recently showed his debut collection at YSL and Maria Grazia Chiuri showed hers at Maison Dior. But what is the role of Creative Directors, actually, anno 2016, where historic and eponymous fashion brands have outlived the founding fashion designer? So, Anthony Vacarello recently mentioned in an interview that to him, YSL is not about the actual clothes but about an attitude. Or to quote the designer himself “My idea of YSL lies in the attitude”. When he met with Mr Pierre Berger, Berger confirmed Vacarello in not trying to copy Monsieur Saint Laurent, as such an attempt can never be original, contemporary and perhaps successful. With that in mind, we’re looking at a fashion brand, where the actual brand has outlived …

Fashion Trends ss17

Fashion Trends ss17

With the fashion weeks ss17 well behind, it’s now time to decipher what the strongest messages are, and what the key fashion trends ss17 will be. As we always do, we started out with collecting images and looks that inspired us on our Pinterest boards divided by cities, and they’re a great help in quickly finding the strongest images and being reminded of the various designer collections. When we speak about fashion trends for a given season – and in this case fashion trends ss17 – there’s a difference between the trends that will be really successful with the buyers and customers and shape, what we will see in the shops and streets in six months time, and then the trends, little signals (which we have on previous occasions called ‘sparkling stars’), that will somehow influence the following fashion season aw17/18. It’s essentially a question of understanding where a given trend is on the trend curve; incoming, peaking, outgoing. Fast Fashion brands will look at peaking and do ‘what is hot’ for the season. Pret-a-Porter …

Fashionable feminism

Fashionable Feminism

The recent Christian Dior collection ss17 – with the newly appointed Creative Director Maria Grazia Chiuri – were not only beautiful looks from one of the world’s most renowned fashion brands; there was also an important message among of fashionable feminism. While the word ‘feminism’ was first coined some 150 years ago, the battle has continues since then, but with women having achieved, if not all then at least many of the same rights as men, at least in the modern Western world, the word has somehow lost its appeal. While it essentially means ‘equal rights’ (and who can not agree to that?), it’s almost as there’s something too hippie and carnal about the word that doesn’t go well with our polished world, where things look best when having been given a filter and are being observed on the latest smart phone at a safe distance. The bra says it all. We all wear it; young girls to elderly women regardless of nationality, age and social status – everywhere. It’s a reaction to the more …

Minimal silhouette - Olivier Theyskens

A minimal silhouette

Fashion is fickle – no doubt about that! It’s only two days ago that I made a point about how a fashion collection must have a strong and novel silhouette in order to be exciting (read more about that here) that I find myself falling in love with collections with a minimal silhouette that is very straightforward. So how can that be? Because in fashion there really aren’t any rules, and in the minute you give a guideline of how to make something work, it’s proven that it can be done otherwise. It’s anything but German grammar, where a rule is a rule – no exception. In fashion sometimes it just works, because… yeah, well, it just works. This can make fashion hard to teach, and it can make it hard to comprehend for outsiders. That’s probably also one of the reasons, why a fashion designer’s finest asset is his or her ability to see the world in a unique way and trust ones own intuition. A couple of days ago, I got really excited …

Fashion collection silhouette - DKNY ss17

The fashion collection Silhouette

A lot of elements are important to balance, when making a fashion collection such as fabrics, silhouette, colours, details, styling and so on, and it all starts with an excellent research. A research that feels fresh and is intuitive, while also being rooted in what’s going on in the fashion world around us (read more about the two parts of fashion design here). But, more often than not, students – and sometimes also designers – struggle to understand the importance of Key Shapes and Silhouette. Without a strong and convincing Fashion Collection Silhouette, an otherwise rich and well-crafted collection tends to fall apart. Of course, the Silhouette should reflect the customer, who is more or less fashion-forward. Every fashion brand should know, who their customer is, and then each season they can add more or less trendy shapes to their basic garments, which their brand is known for. So, what makes a ‘strong’ Fashion Collection Silhouette depends on the brand essentially, as most other decisions should often come directly from the brand identity. To give …

London fashion week ss17 street style

London Fashion Week ss17

London Fashion Week ss17 is over, and it has for sure been a rich experience! As we always do, we collected the looks that stood most out to us on Pinterest (check it out here) in order to sort out what inspired us. Later, when all the fashion weeks are over, we will run over it again and use it for our trend forecasting. For now, it’s just fashionable indulgence. We have previously argued that it’s important to form ones own ideas, as it’s otherwise easy to be influenced by other peoples’ opinions. The reason is that fashion is socially contextualised, and therefore we all experience fashion differently. There are no right or wrong – though there are general opinions prevailing – and at the end of the day it’s all just very subjective. This can be good to remember, when we hear various opinions pointing in east and west and don’t know what to think. Vogue praised the best 10 shows of London Fashion Week ss17 and – among others – mentioned Christopher Kane, one …

being featured in Vogue - Ksenia Schnaider

What it means being featured in Vogue

Most of the young designers that I have met in my life, including myself when I was younger, ultimately dream about one day having their own brand. And while we do so – or enrol on the arduous journey of making the dream come through – there are various milestones that we dream about; landing the first order, landing the first order in a top store, dressing a cool celebrity and perhaps being featured in Vogue or another trend-setting magazine. Of course, these are big achievements among millions of bigger and smaller tasks of various difficulties and completely worth celebrating. But once the celebration has taken off; what does it actually mean to the business and brand? Well, being featured in Vogue like Ksenia Schnaider on our cover is a big deal, because it’s a sign of approval from a one of the most trend-setting magazines around. It’s these signs of approval – that can come in many shapes such as PR, celebrity endorsement, retail outlets, customer popularity etc. – that ultimately gives a brand its status. …