Month: January 2016

Fashion&Tech - Ksenia Schnaider

Ksenia Schnaider on Fashion&Tech

Ksenia Schnaider is an innovative, conceptual brand created by a creative duo from Ukraine – Ksenia and Anton Schnaider. It has been on the market for five years now and is well-known for bold prints and clean ideas behind the pieces. Most of the things this creative couple touches is more or less involved with technology, and this is why I talked to them about the role of fashion&tech in creating and promoting their brand.  How would you describe the Ksenia Schnaider brand? Who is this girl for whom you are designing? What is she like?  She is a modern woman in a big city; she is honest with herself, and she is learning how to be honest with her environment. She is not perfect, but she knows how to look beautiful. She is a workaholic, but, at the same time, she knows how to party, and she loves spending time with her family. What is your overall strategy promoting the brand offline and online?  We love to combine technologies from everyday life in our fashion …

Personal Branding and Social Media

Personal branding and social media

Everyone is on social media these days, right? But how do we go about this in terms of combining having a personal profile with one suitable for the fashion industry? From my point of view, it is a topic one should think of, no matter what kind of career you are building, but especially if you are in the fashion industry, as it’s very visual. So let`s talk about this thing called personal branding and social media! I remember the moment when my boss in fashion started following me on Instagram. I freaked out. It took me some time to fully comprehend the fact that from now on, he would be able to know, what my personal life was like, where I went, and what I did. I used to post pictures of myself going out and having fun, as well as selfies (of course), me in the changing rooms and food. Actually, I still post a lot of that, but I am definitely much more attentive with what exactly, I show to the world …

Cape Town street style

Cape Town Street Style

I will never stop to emphasize the importance of travelling (read more about that here) and seeing with your own eyes, how people translate culture and other influences into design, fashion, concept stores, shops, cafés, bars, restaurants and hotels – or with other words: everything life style. It’s in the cities that this happens, and the metropolises are like magnates to young people, creatives, and everyone else curious. I recently went to Cape Town, and below is a selection of my favourite Cape Town street style. Tribe coffee bar. Unfortunately travelling isn’t always possible, and it’s in this case that the Internet offers such a rich source of inspiration, as we’re allowed to see things through someone else’s eyes. It’s at the same time inspiring on both a personal and professional level, and if you work in fashion design, having new inputs are crucial to the design process. Another huge benefit is becoming aware of the type of consumer(s) that inhabit the city. When working in the global fashion industry, and today with social media …

Happy Fashion New year

Happy Fashion New Year – Editor’s Letter

Writing this, I’m sitting on a hotel balcony in Cape Town looking at the beautiful sea. I’m normally a big fan of the Working-from-The-Global-Office lifestyle (read more about that here), but for once I’m actually on a real and relaxing holiday. While overlooking the sea, I’m thinking about the year that passed, and the year that is in front of us. This is one of the many reasons, why this time of the year is indeed so special: it’s a moment of reflection about past and future plans, dreams, but also fears, and the important matters in our lives are all up for this annual weighting of things. Happy Fashion New Year! In the fashion industry, it was a year with many changes. Notorious Creative Directors took on positions with new brands, and industry professionals made the first moves to changing how fashion is presented and to whom (read more about that here). Problems that have long been obvious to everyone are finally being addressed, as social media has had a huge impact on our …