Month: March 2016

New technology in Fashion Design

New Technology in Fashion Design

Katharina Vinzenca Ludwigka Schmalz is only 33-years-old, but she has already done many exciting things, as interning with Barbara I Gongini (Copenhagen) and Perret Schaad (Germany), and she’s currently doing a paid internship with Hugo Boss (Germany). During Copenhagen Fashion Week, she participated in the competition for new designers Designers Nest, where she, among others, caught the attention of Vanja Hedberg, Senior Designer at Balenciaga, and us. Her approach to new technology in fashion design is making her push limits and getting to new and exciting solutions. It was during her MA studies in Fashion Design at Design School Kolding (from where she graduated in 2015) that she really had the possibility of nurturing her ideas about ‘Blended Borders’, and how it translated into Materiality vs. Immateriality in a digital design sphere. It proved to be an excellent and stimulating playground for her development, and her final project was called ‘Mat Blur’, which explored the borders, points of contact, intersection and interaction between ‘Virtuality & Reality’ in trying to connect them through materiality. At The …

how to spot a fashion trend

Trend Forecasting Part 4

How to spot a fashion trend As Fashion Designers, we need to possess a certain set of skills – as briefly mentioned in a former post – in order to evaluate, when something is or will become a trend. Let’s look at what these skills are, and how you actively apply them. Curiosity When first starting out as a nascent fashion designer, being curious is a tool you’re actively working with in your everyday life. It’s no longer something you just are, but something you use actively. Being curious is native for human beings, but for people working in the creative fields that skill needs to be nourished, as it is the kick-starter of any trend-wise stream or lead. Therefore, not being narrow-minded and open to most things can lead to great discoveries. As a creative, your senses are never really on “holiday”, and you must always be alert, because inspiration can hit you anytime – and most likely when you least expect it. Observation Being observational and alert is the step that comes after …

aw16 fashion trends

AW16 Fashion Trends

A bit of time has passed since aw16 fashion weeks of ‘The Big 4’ ended, and the many impressions have been digested and come together in the most important aw16 fashion trends. It’s always interesting to hear opinion leaders like Anna Wintour, on what was most evident in the fashion weeks of NYC, London, Milan and Paris, as well as seeing Vogue’s overview on the 12 strongest trends from all the fashion weeks in terms of clothing and accessories. Most fashion magazines make similar overviews, and it’s curious to compare them, as there are both repetitions and new entries. This reminds us about the fact, that there’s not one right solution, and that fashion is socially contextualised. What is making an impression on us and captivating us, will depend on many things as, at the end of the day, it’s a personal opinion. When we nevertheless choose to listen to opinion makers on what is important, and trusting them as experts, it’s because, we know that they have a broader and more thorough understanding of …

Fashion adopters - Hari Nef

Trend Forecasting Part 3

Fashion Adopters and types of consumers Now it’s time to have a look at the different people, who shape the fashion trends, and the people who follow lead – who are they really? On with the fashion glasses one more time, and let’s take a closer look at the bell curve for Trends, and see how it translate into different Fashion Adopters. Let’s also find out where Fashion Designers fit in in all of this, and find some examples of who the Innovators of today’s trendiness are. ‘To fit in or not to fit in’ – that is what Shakespeare might have said about our bell-curved diagram below describing the different types of consumers, and where in the process of adaption, they exist. It puts all of us, the consumers, into 5 different segments of Fashion Adopter types, but it can also describe how consumers adopt other things than fashion. Originally it was developed to describe, peoples’ willing ness to try something new, an Innovation, and in a certain sense, an Innovation isn’t very different …

Diversity in fashion - Balenciaga aw16

Diversity in fashion

The Balenciaga show took place during Paris Fashion Week a little bit more than a week ago, but some people discussed not only the collection itself, but also the fact that Demna Gvasalia, Balenciaga`s new Creative Director and the co-founder of Vetements, chose no black models for the show. I read such comments on Facebook and heard a couple more outside of the online world. It made me reflect a lot and, as a result, we wanted to join the debate on diversity in fashion. Demna Gvasalia First of all, why is the issue about “no black models” only? Are there no models of other skin colour and national origin? There are so many, and I bet that among every nation, there are girls, who dream of becoming models, which is great, and we should do our best to make an environment, where it is possible, as well as setting a standard, where different races is ‘The new Normal’. I was grateful for Waris Ahluwalia`s interview in Dazed, in general, but especially the following part, …

Types of Fashion Trends

Trend Forecasting Part 2

Types of Fashion Trends and the Fashion Life Cycle Sometimes in fashion a certain look, colour or print is hot and bam! – then it’s not. But what makes one trend last and evolve, when another trend, a FAD, seems to vanish into thin air without ever really becoming something cool? In Part 1, we looked at what Trends are and the Fashion Life Cycle. In this post we will explore where Fashion Trends sit with Micro, Macro and Mega Trends – the different types of fashion trends – as well as discussing how to recognize the signs of an emerging trend. You may have sometimes heard people talk about macro trends or even mega trends. As you have macro and mega – you logically also have mini, though nobody seem to call them this. They’re merely called trends, especially in fashion. Micro trends lasts approx. 1–2 years time, and this is here fashion trends usually reside. Macro trends tend to last about 5-10 years, and here we could be talking about things like fitness …

Fashion week illustrations - Marc jacobs

Fashion Week Illustrations

Practising drawing is an important thing of being a fashion designer – it’s with the pencil/mouse and colours that you express and convey your ideas. Feeling inspired to draw is fundamental, when it comes to doing beautiful work, and taking a look at the new creations from fashion week is a way of obtaining fresh inspiration for some fashion week illustrations. I did my research looking at all the fashion shows from London, Milan, Paris and New York, and these 4 styles are some of my favourites. When I attend fashion shows or scroll through them online, colour is always something that catches my eye; that and something quirky. I love things that are quirky and have an edge. Things that at first sight don’t seem to fit or just look funny together. London Fashion Week I really like Mary Katrantzou’s tactile finish and colour range. This look got my attention because of its print and kitschy-looking colour combination. I would just love to wear this coat next season! Paris Fashion Week Jacquemus is overall refreshing, …

what are fashion trends - fashion nailpolish

Trend Forecasting – part 1

What are fashion trends? In fashion, we all talk about the latest trends, trends on the runway, trends on the street, or tendencies emerging from the Zeitgeist – the spirit of the times, affecting all of fashion and us, both as Createurs and consumer. Yes, trends are essential, as they basically help create the guidelines for the designer at work, but what are fashion trends, and where do they emerge from exactly? Let’s see, if we can open the door and discover the construction of fashion trends and tendencies. First of all, as a fashion designer you need to posses very important skills regarding catching the blossoming trends and tendencies coming up; objective observation, curiosity, intuition, and the ability to collect and analyse the gathered evidence of a given trend are tools for doing exactly this (stay tuned for Part 2 on how to do this). When these skills are sharpened, you will start getting the feel that trends can come from anywhere or anything; music, art, world crisis, lack of necessities or simply a response …

Changing Fashion System

The changing Fashion System

Just like everyone predicted at the end of the previous year, 2016 is ludicrous. It is only the beginning of March, but the changing fashion system is on everybody’s lips. Fashion week season is on, and media cannot stop publishing new articles on the matter of the changes, that are taking place in the fashion industry right now. “See now, Buy now” is the goal of those, who are leading these changes, but there are others, who do not agree, that it is a good idea. Though a number of designers in New York and London are among the pioneers of this change, Fédération Française de la Couture du Prêt-à-Porter des Couturiers et des Créateurs de Mode and Camera Nazionale della Moda have already made official statements, that they are not planning to make any such changes in the schedule. Representative of both organizations have pointed out that both France and Italy have always valued craftsmanship and this is going to stay, and will not be negotiated in a new and more immediate system. However, …