Month: April 2016

The future of trend forecasting - Fox in box Adam Parker Smith

Trend Forecasting Part 7

The future of Trend Forecasting So where is the future of trend forecasting heading towards? This is what we will we have a look at in this post, as it will be the last post in the series about trends and trend forecasting. On with our fashion goggles, and let us look into the crystal ball of fortune telling of trend forecasting. As we talked about the business of trend forecasting in our previous post, where we discussed the role of trend agencies as constituting themselves as inspirational fashion opinion leaders, we will now look at the next transition for fashion forecasting, and what will perhaps happen to these agencies. “As things have evolved, we’ve moved into the four-season approach, then into drops and the whole nature of forecasting, I think, has gone out of the window.”  – Marc Worth, Founder of WGSN. Above Marc Worth, founder of WGSN, talks about how we have gone from a traditional fashion cycle to now a meltdown of seasons, trends and fashion in general – with social media …

The Fashion Crowd team members

The Fashion Crowd Team Members

Remember Charlie’s Angels? Remember the Dragon Warriors from Kung Fu Panda? Well, now there’s us!! Read more about The Fashion Crowd team members here. We’re excited to bring our fashion knowledge from different corners of the world and give different perspectives based on our key competencies as fashion designer & tutor, trend forecaster, journalist and illustrator. With these different angles, we share what we believe to be most exciting and relevant. Our project – delivering fashion knowledge and information to a wider audience – started as a blog, but slowly slowly as the posts are building up, we have collected everything in a systematic order, and you can see most of our entries under Useful Information. We continue to build on our archive week by week. If there’s anything that you think is missing, you are welcome to write us a comment, email or question. Last-mentioned you will find on our Q&A Page. But our blog is just one of the platforms, where we share our ideas. Instagram is our preferred social platform for snippets of inspiration, and you …

the business of trend forecasting

Trend Forecasting Part 6

The Business of Trend Forecasting The business of trend researching and forecasting consists of big and small agencies doing future market research, and analysis on where, what, who, and how – basically WHEN we as modern society are making the next transition from one style of fashion to another. Let us take a look at the big boys in the fashion industry, how they do it, and the real value of their forecasting – if any? “A trend can be defined as the direction in which something (and that can be anything) tends to move, and which has a consequence on culture, society or business sector through which, it moves” – Martin Raymond, Trend forecaster With this little recap from above, I will start out by recommending The Trend Forecaster’s Handbook by Martin Raymond, which in-depth provides hands-on tools, case studies, and interviews with the best forecasters and trend agencies that are around today – just if you feel the urge and desire to go even deeper into the business of trend forecasting. There are …

Fashion design competition Designers Nest 2015

Participating in Designers Nest

Katharina Schmalz is a 33-year-old designer (read more about her here), who in February 2016 participated in Designers Nest (DN), a fashion design competition for new talent during Copenhagen Fashion Week. We noticed her beautiful and strong work, and decided to meet Katharina and investigate her motivations for being in the design competition. Why did you choose to participate in DN, and how did you enter?  When you are enrolled in a Nordic Design School, this competition is in everyone’s lips. I also know some fellow students, who partook in the competition last year. It’s a professional and international platform for talented Nordic design graduates from the most famous design schools in Scandinavia. It’s a fashion show where all participants could show 3 outfits of their collection. The winner receives a cash prize of 50.000,00 DKK. Tell us about the process.  My tutor Nadine Mollenkamp, Head of the Fashion Department at Designskolen Kolding, selected three people from my school for the competition. Luckily I was one of them. The competition always takes place during Copenhagen …

From trend forecasting to creative fashion research - David Bowie Ziggy Stardust

Trend Forecasting part 5

From Trend Forecasting to Creative Fashion Research We, at The Fashion Crowd, think the late passing of David Bowie will most likely influence the runway making the Ziggy Stardust era come to live once again. What makes Bowie, or moreover his mastering of self-expression, so interesting is that he himself was a master of both creating and taking on new (fashion) trends. He turned these intuitions, or trends, into visual and audio masterpieces that enchanted people, made it resonate with them, and connected them with his art – with him. In this context, it is his passing combined with his new album that will create a spark in the spirit of the times; a spark that can have an impact on fashion and trends soon to come. We have written numerous posts about trends, but all on a theoretical level, and now we wanted to give it a shot, and take something that inspires us, something we believe will have an impact, and show how we would go about doing further research on this matter. …