Month: May 2016

Fashionable summer

Editor’s note – on a fashionable Summer

It’s almost June! That means summer, holiday, drinks, warm evenings, sun, a tan, the smell of sun lotion, soft breezes, colours, light clothes and an all-together different energy. Light Linen shirts and paglia shoes… Maybe.. Depending on where you are. Writing this, I’m in London, and today the weather is grey, grey, grey, and I had to borrow a warm sweater from my friend. But hey, we’ve already had some good days, and optimistic as I am, I’m hoping for more sunny days and an all-together ‘good summer’. Being born in Denmark, the topic of the ‘good summer’ is every year, well, pretty hot. And working in fashion; I’m all about a fashionable summer. The world is a great place of opportunities and possibilities, and never before has it been possible to make your dreams come true as easily as today. Alas, it’s still not easy, but at least more possible. This is of course great – thanks in particular to the Internet. It’s the same Internet that also allows us to constantly be updated …

Importance of creative research in fashion

Creative Fashion Research – part 1

The Importance of Creative Research in Fashion. All the steps in creating a fashion collection are important; the initial idea, the further development and research, the actual design process, and finishing everything into a nice product. On time, that is. And often with production causing a great deal of challenges. We have previously discussed Trends quite thoroughly, which is perhaps a kind of layer that’s added to the entire process – but especially also the initial part, when many important decisions are made. So what is this ‘Creative Fashion Research’, and why is it so extremely important? Why is it so hard to explain how to go about, when people don’t really grasp it, and why is it sometimes so hard to get inspired? FatBrides In my five years as a tutor, explaining ‘Research’, and how to do it, was by far the most difficult thing. “Use your inspiration and imagination”, “Find inspiring images and put them together in a new context” and of course the whole thing about “Primary and Secondary Research”. All these …

Generation Z profile

Generation Z profile: Regitze, Copenhagen.

We have previously published an article about Generation Z; their choices and interests especially in relation to fashion. Today we share our first Generation Z profile, a conversation with a teenager, who kindly agreed to share her thoughts on life, fashion and career plans. So, Regitze is 14 years old and lives in Copenhagen. Her main activity is, of course, going to school, but there’s a lot to her than that. Education and work Tell us a little bit about yourself.  I dance, model and work at a cake shop. When I grow up, I want to become a successful model or a stylist. I have been interested in fashion as long, as I can remember. Even as a kid, it was extremely important for me to wear what I preferred, and what I thought was cool (sounds familiar, right?). So it seems like it has always been there, but it`s pretty new that I realized that I can have a career in fashion. What do your parents think about your interest in modeling and …

Copenhagen fashion summit 2016

Copenhagen Fashion Summit 2016

If you have never heard about Copenhagen Fashion Summit 2016, today will be the first day in the rest of your life. Before I get started, check it out here: Copenhagen Fashion Summit. As HRH Princess Mary of Denmark said, it’s the “Davos for fashion.” Cool. It’s the no. 1 event in the world about fashion and sustainability. Not no. 2 and not no. 3, but number freaking 1. I’m not saying this to brag, and eventually it doesn’t really matter, but what matters is that there was such a string of exceptional speakers and such a good energy – all rounded up by brilliant and visionary Eva Kruse, who spoke about creating a movement. The reason this is of huge importance is because the fashion industry is the second most polluting business in the world, only surpassed by the oil industry. And it matters, as no one speaks about it – at least not in fashion – as it doesn’t go very well with the whole ‘selling a dream’ and ‘expressing your personality’ which …

Generation Z

Generation Z; who are they?

Generation Z, iGen, Digitarians – these are the terms for those, who were born in 1995 and afterwards. There are quite a few other names, but these are the most widely used ones. Studying, writing and reading about them has been hot for a while, and for me, personally, it is especially interesting, as I have started a blog “what being twenty is like” a couple of months ago due to my desire to explore and write about my experience as a 20-year old. It was a surprise for me, when I found out that technically I was not part of Generation Z, as I was born in 1994, which means that I am in the ‘Generation Y/Echo Boomers/Millenniums’ group. Well, this makes sense, as I felt a little out of this league anyway. In recent years, our world has been changing with an insane speed and on an extreme scale. Obviously, that has affected most of the planet`s population, but especially children and young people, as they were in different stages of development and …

New fashion cities and designers - Omelya

New Fashion Cities: Kiev and Minsk

I recently came back from a trip to Kiev and Minsk after giving two lectures about ‘Trend Forecasting’ and ‘Making a Fashion Collection’. For some years, I have been very interested in new fashion cities, as a fresh alternative to ‘The Big 4; London, Paris, Milan and New York’. I’ve been really surprised by all the fresh influence coming from Russia, Ukraine, Georgia and Belarus and continue to think, it’s really interesting places for new fashion cities with so much possibility, and enjoy seeing new designers slowly carving their way to international fame. Also this time I wasn’t disappointed; in Kiev I met with Daria Shapovalova and her whole team from Kiev Fashion Institute, and we visited upcoming designers as Omelya, Anna October, Anna K., Shushan and Lapti shoes. The next day a workshop and an interested audience, who listened carefully for 7 hours about trends. Not bad for a Saturday with sunshine outside! With Daria Shapovalova in Kiev Passage. Also in Minsk, creativity and fashion are starting to spread like circles in the water. …