Month: October 2016

Role of Creative Directors

The Role of Creative Directors

The Creative Director is the one, who determines what a fashion collection should look like – gives the creative direction – and has the last word when it comes to the creative part. Lately, there have been many changes; to mention a few Justin O’Shea left Brioni, Peter Dundas left Emilio Pucci, Anthony Vaccarello recently showed his debut collection at YSL and Maria Grazia Chiuri showed hers at Maison Dior. But what is the role of Creative Directors, actually, anno 2016, where historic and eponymous fashion brands have outlived the founding fashion designer? So, Anthony Vacarello recently mentioned in an interview that to him, YSL is not about the actual clothes but about an attitude. Or to quote the designer himself “My idea of YSL lies in the attitude”. When he met with Mr Pierre Berger, Berger confirmed Vacarello in not trying to copy Monsieur Saint Laurent, as such an attempt can never be original, contemporary and perhaps successful. With that in mind, we’re looking at a fashion brand, where the actual brand has outlived …

Fashion Trends ss17

Fashion Trends ss17

With the fashion weeks ss17 well behind, it’s now time to decipher what the strongest messages are, and what the key fashion trends ss17 will be. As we always do, we started out with collecting images and looks that inspired us on our Pinterest boards divided by cities, and they’re a great help in quickly finding the strongest images and being reminded of the various designer collections. When we speak about fashion trends for a given season – and in this case fashion trends ss17 – there’s a difference between the trends that will be really successful with the buyers and customers and shape, what we will see in the shops and streets in six months time, and then the trends, little signals (which we have on previous occasions called ‘sparkling stars’), that will somehow influence the following fashion season aw17/18. It’s essentially a question of understanding where a given trend is on the trend curve; incoming, peaking, outgoing. Fast Fashion brands will look at peaking and do ‘what is hot’ for the season. Pret-a-Porter …

Fashionable feminism

Fashionable Feminism

The recent Christian Dior collection ss17 – with the newly appointed Creative Director Maria Grazia Chiuri – were not only beautiful looks from one of the world’s most renowned fashion brands; there was also an important message among of fashionable feminism. While the word ‘feminism’ was first coined some 150 years ago, the battle has continues since then, but with women having achieved, if not all then at least many of the same rights as men, at least in the modern Western world, the word has somehow lost its appeal. While it essentially means ‘equal rights’ (and who can not agree to that?), it’s almost as there’s something too hippie and carnal about the word that doesn’t go well with our polished world, where things look best when having been given a filter and are being observed on the latest smart phone at a safe distance. The bra says it all. We all wear it; young girls to elderly women regardless of nationality, age and social status – everywhere. It’s a reaction to the more …