Author: Anastasiya Mozgovaya

Fashion summer

Anastasiya’s note on her Fashion Summer

A story of a girl, who learnt that any summer can become a good summer. “What matters is not where you are, but what you do”, – a thought that is a perfect embodiment of what I have been thinking for the last couple of weeks. I heard it during an interview with a designer (not in fashion) and now director of “Aestetik” – Maxi Shilov. I have always been one of those people, who are convinced that being somewhere else would change everything for the better. Summer has always been my escape time – I was so lucky that I had had a chance to travel since being 10 years old. For the most part, the reason for those trips was studying, but I did not care. I was ready to study even on school breaks in order to go on a trip. Even when I became older, trips still remained my main source of joy and happiness. If there is one thing I cannot stop being jealous of that is travelling. YES, I honestly …

Generation Z profile

Generation Z profile: Regitze, Copenhagen.

We have previously published an article about Generation Z; their choices and interests especially in relation to fashion. Today we share our first Generation Z profile, a conversation with a teenager, who kindly agreed to share her thoughts on life, fashion and career plans. So, Regitze is 14 years old and lives in Copenhagen. Her main activity is, of course, going to school, but there’s a lot to her than that. Education and work Tell us a little bit about yourself.  I dance, model and work at a cake shop. When I grow up, I want to become a successful model or a stylist. I have been interested in fashion as long, as I can remember. Even as a kid, it was extremely important for me to wear what I preferred, and what I thought was cool (sounds familiar, right?). So it seems like it has always been there, but it`s pretty new that I realized that I can have a career in fashion. What do your parents think about your interest in modeling and …

Generation Z

Generation Z; who are they?

Generation Z, iGen, Digitarians – these are the terms for those, who were born in 1995 and afterwards. There are quite a few other names, but these are the most widely used ones. Studying, writing and reading about them has been hot for a while, and for me, personally, it is especially interesting, as I have started a blog “what being twenty is like” a couple of months ago due to my desire to explore and write about my experience as a 20-year old. It was a surprise for me, when I found out that technically I was not part of Generation Z, as I was born in 1994, which means that I am in the ‘Generation Y/Echo Boomers/Millenniums’ group. Well, this makes sense, as I felt a little out of this league anyway. In recent years, our world has been changing with an insane speed and on an extreme scale. Obviously, that has affected most of the planet`s population, but especially children and young people, as they were in different stages of development and …

Diversity in fashion - Balenciaga aw16

Diversity in fashion

The Balenciaga show took place during Paris Fashion Week a little bit more than a week ago, but some people discussed not only the collection itself, but also the fact that Demna Gvasalia, Balenciaga`s new Creative Director and the co-founder of Vetements, chose no black models for the show. I read such comments on Facebook and heard a couple more outside of the online world. It made me reflect a lot and, as a result, we wanted to join the debate on diversity in fashion. Demna Gvasalia First of all, why is the issue about “no black models” only? Are there no models of other skin colour and national origin? There are so many, and I bet that among every nation, there are girls, who dream of becoming models, which is great, and we should do our best to make an environment, where it is possible, as well as setting a standard, where different races is ‘The new Normal’. I was grateful for Waris Ahluwalia`s interview in Dazed, in general, but especially the following part, …

Changing Fashion System

The changing Fashion System

Just like everyone predicted at the end of the previous year, 2016 is ludicrous. It is only the beginning of March, but the changing fashion system is on everybody’s lips. Fashion week season is on, and media cannot stop publishing new articles on the matter of the changes, that are taking place in the fashion industry right now. “See now, Buy now” is the goal of those, who are leading these changes, but there are others, who do not agree, that it is a good idea. Though a number of designers in New York and London are among the pioneers of this change, Fédération Française de la Couture du Prêt-à-Porter des Couturiers et des Créateurs de Mode and Camera Nazionale della Moda have already made official statements, that they are not planning to make any such changes in the schedule. Representative of both organizations have pointed out that both France and Italy have always valued craftsmanship and this is going to stay, and will not be negotiated in a new and more immediate system. However, …

Kiev fashion designers - Marianna Senchina aw16

Meet the new Kiev Fashion Designers

Just as Copenhagen Fashion Week took place last week – at the other side of Europe there was Mercedes-Benz Kiev Fashion Days. Kiev has been doing remarkably well during the last couple of years in establishing itself as a fashion city and is quite a case study in how to enter the fashion scene of global importance among very strong players. Many things have to be in place, but at the end of the day, it comes down to the talent, and in this case; the Kiev fashion designers. I would like to start by saying that most shows in Kiev are organized in a slightly different manner than in the main fashion capitals. Most of them take place at the same venue for many reasons (both practical and financial), which is actually quite convenient,­­ as you do not have to go by car all the time and spend extra time in traffic. However, the truth is that every show or presentation that takes place in a unique location, offers a possibility for the designer to …

Fashion&Tech - Ksenia Schnaider

Ksenia Schnaider on Fashion&Tech

Ksenia Schnaider is an innovative, conceptual brand created by a creative duo from Ukraine – Ksenia and Anton Schnaider. It has been on the market for five years now and is well-known for bold prints and clean ideas behind the pieces. Most of the things this creative couple touches is more or less involved with technology, and this is why I talked to them about the role of fashion&tech in creating and promoting their brand.  How would you describe the Ksenia Schnaider brand? Who is this girl for whom you are designing? What is she like?  She is a modern woman in a big city; she is honest with herself, and she is learning how to be honest with her environment. She is not perfect, but she knows how to look beautiful. She is a workaholic, but, at the same time, she knows how to party, and she loves spending time with her family. What is your overall strategy promoting the brand offline and online?  We love to combine technologies from everyday life in our fashion …

Personal Branding and Social Media

Personal branding and social media

Everyone is on social media these days, right? But how do we go about this in terms of combining having a personal profile with one suitable for the fashion industry? From my point of view, it is a topic one should think of, no matter what kind of career you are building, but especially if you are in the fashion industry, as it’s very visual. So let`s talk about this thing called personal branding and social media! I remember the moment when my boss in fashion started following me on Instagram. I freaked out. It took me some time to fully comprehend the fact that from now on, he would be able to know, what my personal life was like, where I went, and what I did. I used to post pictures of myself going out and having fun, as well as selfies (of course), me in the changing rooms and food. Actually, I still post a lot of that, but I am definitely much more attentive with what exactly, I show to the world …

Fashion Designer Dmitriy Pirozhnikov

Дмитрий Пирожников

Many of our Russian readers, requested this article in Russian, so here we go! First Russian article ever! For the English version, please click here. Дмитрий Пирожников – 27-летний художник из Москвы. Изначально Дима фотографировал, потом начал рисовать абстрактные картины, а теперь создает принты для органических рубашек. Разговор с ним был настоящим удовольствием, и я очень рада, что у меня есть возможность поделиться с вами его историей о фотографии, живописи и создании первой коллекции #Mygoshirt «Быть, а не казаться».  Изначально я узнала о тебе как о фотографе. Расскажи об этой части своей жизни, пожалуйста.  Я взял в руки фотоаппарат в 2006-2007 году. Прошло какое-то время перед тем как я понял, что это именно та сфера, в которой я хочу развиваться. Более осознанно я подошел к фотографии в 2008.  Ты сразу же начал снимать моду или было что-то другое?  Моды долго не было в моей жизни, да и сейчас она есть очень посредственно. Дело в том, что когда я начинал фотографировать, не было моды как таковой, был гламурный глянец. То, что я видел в наших модных …

Fashion Designer Dmitriy Pirozhnikov

Dmitriy Pirozhnikov

Dmitriy Pirozhnikov is a 27-year-old Moscow-based artist. Originally a photographer, Dima (Dmitriy) today also paints abstract paintings and creates prints on organic shirts. Talking to him was a genuine pleasure, and I am incredibly excited to be able to share his story in full with you from his photography career to painter, and now creator of the first #Mygoshirt collection “To be, not to look”.  At first, I found out about you as a photographer. Tell me about this part of your life, please.  I started taking pictures in 2006-2007. It took me quite a while to realize that I wanted to be a photographer.  Did you get into fashion photography right away?  No, not at all. When I started out, there was no concept of fashion photography in Russia. It was all glamour. So, I made portraits; I took pictures of my friends and relatives. After some time people started reaching out to me, so I was able to photograph new faces. My attitude towards fashion was quite negative then. I did not like, …