Author: Carina Ellen

The future of trend forecasting - Fox in box Adam Parker Smith

Trend Forecasting Part 7

The future of Trend Forecasting So where is the future of trend forecasting heading towards? This is what we will we have a look at in this post, as it will be the last post in the series about trends and trend forecasting. On with our fashion goggles, and let us look into the crystal ball of fortune telling of trend forecasting. As we talked about the business of trend forecasting in our previous post, where we discussed the role of trend agencies as constituting themselves as inspirational fashion opinion leaders, we will now look at the next transition for fashion forecasting, and what will perhaps happen to these agencies. “As things have evolved, we’ve moved into the four-season approach, then into drops and the whole nature of forecasting, I think, has gone out of the window.”  – Marc Worth, Founder of WGSN. Above Marc Worth, founder of WGSN, talks about how we have gone from a traditional fashion cycle to now a meltdown of seasons, trends and fashion in general – with social media …

the business of trend forecasting

Trend Forecasting Part 6

The Business of Trend Forecasting The business of trend researching and forecasting consists of big and small agencies doing future market research, and analysis on where, what, who, and how – basically WHEN we as modern society are making the next transition from one style of fashion to another. Let us take a look at the big boys in the fashion industry, how they do it, and the real value of their forecasting – if any? “A trend can be defined as the direction in which something (and that can be anything) tends to move, and which has a consequence on culture, society or business sector through which, it moves” – Martin Raymond, Trend forecaster With this little recap from above, I will start out by recommending The Trend Forecaster’s Handbook by Martin Raymond, which in-depth provides hands-on tools, case studies, and interviews with the best forecasters and trend agencies that are around today – just if you feel the urge and desire to go even deeper into the business of trend forecasting. There are …

From trend forecasting to creative fashion research - David Bowie Ziggy Stardust

Trend Forecasting part 5

From Trend Forecasting to Creative Fashion Research We, at The Fashion Crowd, think the late passing of David Bowie will most likely influence the runway making the Ziggy Stardust era come to live once again. What makes Bowie, or moreover his mastering of self-expression, so interesting is that he himself was a master of both creating and taking on new (fashion) trends. He turned these intuitions, or trends, into visual and audio masterpieces that enchanted people, made it resonate with them, and connected them with his art – with him. In this context, it is his passing combined with his new album that will create a spark in the spirit of the times; a spark that can have an impact on fashion and trends soon to come. We have written numerous posts about trends, but all on a theoretical level, and now we wanted to give it a shot, and take something that inspires us, something we believe will have an impact, and show how we would go about doing further research on this matter. …

how to spot a fashion trend

Trend Forecasting Part 4

How to spot a fashion trend As Fashion Designers, we need to possess a certain set of skills – as briefly mentioned in a former post – in order to evaluate, when something is or will become a trend. Let’s look at what these skills are, and how you actively apply them. Curiosity When first starting out as a nascent fashion designer, being curious is a tool you’re actively working with in your everyday life. It’s no longer something you just are, but something you use actively. Being curious is native for human beings, but for people working in the creative fields that skill needs to be nourished, as it is the kick-starter of any trend-wise stream or lead. Therefore, not being narrow-minded and open to most things can lead to great discoveries. As a creative, your senses are never really on “holiday”, and you must always be alert, because inspiration can hit you anytime – and most likely when you least expect it. Observation Being observational and alert is the step that comes after …

Fashion adopters - Hari Nef

Trend Forecasting Part 3

Fashion Adopters and types of consumers Now it’s time to have a look at the different people, who shape the fashion trends, and the people who follow lead – who are they really? On with the fashion glasses one more time, and let’s take a closer look at the bell curve for Trends, and see how it translate into different Fashion Adopters. Let’s also find out where Fashion Designers fit in in all of this, and find some examples of who the Innovators of today’s trendiness are. ‘To fit in or not to fit in’ – that is what Shakespeare might have said about our bell-curved diagram below describing the different types of consumers, and where in the process of adaption, they exist. It puts all of us, the consumers, into 5 different segments of Fashion Adopter types, but it can also describe how consumers adopt other things than fashion. Originally it was developed to describe, peoples’ willing ness to try something new, an Innovation, and in a certain sense, an Innovation isn’t very different …

Types of Fashion Trends

Trend Forecasting Part 2

Types of Fashion Trends and the Fashion Life Cycle Sometimes in fashion a certain look, colour or print is hot and bam! – then it’s not. But what makes one trend last and evolve, when another trend, a FAD, seems to vanish into thin air without ever really becoming something cool? In Part 1, we looked at what Trends are and the Fashion Life Cycle. In this post we will explore where Fashion Trends sit with Micro, Macro and Mega Trends – the different types of fashion trends – as well as discussing how to recognize the signs of an emerging trend. You may have sometimes heard people talk about macro trends or even mega trends. As you have macro and mega – you logically also have mini, though nobody seem to call them this. They’re merely called trends, especially in fashion. Micro trends lasts approx. 1–2 years time, and this is here fashion trends usually reside. Macro trends tend to last about 5-10 years, and here we could be talking about things like fitness …

Fashion week illustrations - Marc jacobs

Fashion Week Illustrations

Practising drawing is an important thing of being a fashion designer – it’s with the pencil/mouse and colours that you express and convey your ideas. Feeling inspired to draw is fundamental, when it comes to doing beautiful work, and taking a look at the new creations from fashion week is a way of obtaining fresh inspiration for some fashion week illustrations. I did my research looking at all the fashion shows from London, Milan, Paris and New York, and these 4 styles are some of my favourites. When I attend fashion shows or scroll through them online, colour is always something that catches my eye; that and something quirky. I love things that are quirky and have an edge. Things that at first sight don’t seem to fit or just look funny together. London Fashion Week I really like Mary Katrantzou’s tactile finish and colour range. This look got my attention because of its print and kitschy-looking colour combination. I would just love to wear this coat next season! Paris Fashion Week Jacquemus is overall refreshing, …

what are fashion trends - fashion nailpolish

Trend Forecasting – part 1

What are fashion trends? In fashion, we all talk about the latest trends, trends on the runway, trends on the street, or tendencies emerging from the Zeitgeist – the spirit of the times, affecting all of fashion and us, both as Createurs and consumer. Yes, trends are essential, as they basically help create the guidelines for the designer at work, but what are fashion trends, and where do they emerge from exactly? Let’s see, if we can open the door and discover the construction of fashion trends and tendencies. First of all, as a fashion designer you need to posses very important skills regarding catching the blossoming trends and tendencies coming up; objective observation, curiosity, intuition, and the ability to collect and analyse the gathered evidence of a given trend are tools for doing exactly this (stay tuned for Part 2 on how to do this). When these skills are sharpened, you will start getting the feel that trends can come from anywhere or anything; music, art, world crisis, lack of necessities or simply a response …

Inspiration for fashion illustrations - Henrik Vibskov

Inspiration for fashion illustrations

So, a couple of weeks ago, I attended The Jaw Nut Piece fashion show by Henrik Vibskov during Cphfw aw/16. I really love his style, and he is one of my favourite Danish designers. I especially liked his graphic striped Samurai look, so I decided to use it as inspiration for fashion illustrations and do my take on the outfit. Usually when I make graphic art and illustrations, I start out by picking some cool or quirky pictures, and this Vibskov style had both. Then I put some great music on, as it really means a lot to me, when I’m being creative. I’ll listen to anything, really, but while I did this illustration, I had Pharrell on. ‘Beacuse I’m happy…’ I made this illustration in Illustrator. I had the downloaded picture of the style next to my Illustrator file on my computer screen. I drew by looking at this picture and started out by using the pencil tool to make an outline of the silhouette in a one-line style. This element is a distinct feature of the drawing, …