All posts filed under: Career development

Challenge of fashion education - learning fashion

The Challenge of Fashion Education

The question if fashion education is failing young designers (read the latest post on the matter from NJAL here) is one that is of utmost interest to me. As a fashion designer and later fashion educator, I’ve seen both sides of the table as first a consumer/student and later as an implementer. As someone interested in our industry, and with an educational perspective and awareness of the future, few things come closer to my heart then the apparent challenge of fashion education. As many other dedicated people in fashion education, I’m also passionate about preparing the young generation in the best way. What ‘the best way is’ is centred around a very fundamental question; should a fashion designer have a broad skill set or a narrow one? Or with other words; be a specialist and excel in fashion design or a generalist and excel in also business, marketing and social media? We’re all very aware of what a fashion designer was in ‘the old days’; that was definitely a specialist, and we have a very …

New fashion cities and designers - Omelya

New Fashion Cities: Kiev and Minsk

I recently came back from a trip to Kiev and Minsk after giving two lectures about ‘Trend Forecasting’ and ‘Making a Fashion Collection’. For some years, I have been very interested in new fashion cities, as a fresh alternative to ‘The Big 4; London, Paris, Milan and New York’. I’ve been really surprised by all the fresh influence coming from Russia, Ukraine, Georgia and Belarus and continue to think, it’s really interesting places for new fashion cities with so much possibility, and enjoy seeing new designers slowly carving their way to international fame. Also this time I wasn’t disappointed; in Kiev I met with Daria Shapovalova and her whole team from Kiev Fashion Institute, and we visited upcoming designers as Omelya, Anna October, Anna K., Shushan and Lapti shoes. The next day a workshop and an interested audience, who listened carefully for 7 hours about trends. Not bad for a Saturday with sunshine outside! With Daria Shapovalova in Kiev Passage. Also in Minsk, creativity and fashion are starting to spread like circles in the water. …

Fashion design competition Designers Nest 2015

Participating in Designers Nest

Katharina Schmalz is a 33-year-old designer (read more about her here), who in February 2016 participated in Designers Nest (DN), a fashion design competition for new talent during Copenhagen Fashion Week. We noticed her beautiful and strong work, and decided to meet Katharina and investigate her motivations for being in the design competition. Why did you choose to participate in DN, and how did you enter?  When you are enrolled in a Nordic Design School, this competition is in everyone’s lips. I also know some fellow students, who partook in the competition last year. It’s a professional and international platform for talented Nordic design graduates from the most famous design schools in Scandinavia. It’s a fashion show where all participants could show 3 outfits of their collection. The winner receives a cash prize of 50.000,00 DKK. Tell us about the process.  My tutor Nadine Mollenkamp, Head of the Fashion Department at Designskolen Kolding, selected three people from my school for the competition. Luckily I was one of them. The competition always takes place during Copenhagen …

Designers Nest fashion competition - Camilla Arnbert

Designers Nest fashion competition

As young talents are our main focus at The Fashion Crowd, we decided to dedicate a special post to them, and their showcasing of their work during Copenhagen Fashion Week at Designers Nest fashion competition. Some of the most famous fashion schools, we have in Scandinavia, were represented, and students were showing from Kolding School of Design (Denmark), VIA Design (Denmark), KEA School of Design and Technology (Denmark), The Royal Danish Academy of Arts, Swedish School of Textiles, Beckmans College of Design (Sweden), Oslo National Academy of the Arts, Iceland Academy of the Arts and Aalto University School of Arts, Design and Architecture (Finland). The work was evaluated on four criteria, and they were 1/use of innovative fabrics, 2/creativity,  3/possibility of commercialism and 4/ Originality and power to propel. In a competition, it’s actually always crucial to keep these in mind, as it’s easy to get carried away when beautiful work come down the runway, and you feel that every single designer is a winner. The criteria in this care are a nice balance of being highly creative, yet not …

Social media strategy for new designers - Dmitriy Pirozhnikov

Social Media Strategy for new Designers

Technology is by far the one thing that has changed the fashion industry the most over the past decade, and in this social media and its many platforms has played – and is playing – a vital role. It can be easier to grasp, how big and established brands go about building their Social Media platforms and online presence with an army of bloggers, celebrities and Online Community Managers, but it’s quite different to a Social Media Strategy for new designers, and how the upcoming fashion designers should go about the task. Below are the 6 most important points to consider: 1/ Your Social Media Strategy is rooted in your brand and its core values and identity. Therefore, the first thing to do, or what you have hopefully already done, is being clear about what you stand for (and don’t stand for). While this may seem like a rather obvious point, it’s crucial to have clear in mind. One of the biggest mistakes a brand can commit is trying to cater for everyone – it’s …

Personal Branding and Social Media

Personal branding and social media

Everyone is on social media these days, right? But how do we go about this in terms of combining having a personal profile with one suitable for the fashion industry? From my point of view, it is a topic one should think of, no matter what kind of career you are building, but especially if you are in the fashion industry, as it’s very visual. So let`s talk about this thing called personal branding and social media! I remember the moment when my boss in fashion started following me on Instagram. I freaked out. It took me some time to fully comprehend the fact that from now on, he would be able to know, what my personal life was like, where I went, and what I did. I used to post pictures of myself going out and having fun, as well as selfies (of course), me in the changing rooms and food. Actually, I still post a lot of that, but I am definitely much more attentive with what exactly, I show to the world …

How to win a fashion competition

How to win a fashion competition

Last week, we published an article about new talent fashion competitions (read more about that here). It’s an opportunity that’s hugely popular among young people, as it’s a way to get network, feedback, PR, and if you win; recognition, a prize, and perhaps also mentoring. The people taking home the prizes are the ones with the best collections, but what describes the best collections? Read on about how to win a fashion competition. There is an immense amount of learning to be gained from participating in a fashion competition, and this is regardless of how far you are allowed. Most competitions have requirements, about what work is expected to be handed in, and often the requirements don’t differ majorly. Often there’s a brief, which should be the starting point for your inspiration, and then instructions as to how to present your work, e.g. 2-5 fashion illustrations, technical drawings, material chart, moodboard, a short description of the collection, and your CV. You can use the work later in your portfolio, which should in any case be …

New talent fashion competitions - ITS

New Talent Fashion Competitions

It is not easy to start any career, but for the designers today, it is especially hard. More and more people chose to study fashion design and dream about a career in the industry. Everyone speaks about fashion nowadays being available for anyone, and that it is much easier to get the attention of the fashion insiders thanks to the Internet and various online-platforms. The harsh truth, though, is that the more designers there are, the harder it is to get noticed. And yes, Internet is there for everyone, but how does one actually stand out? New talent fashion competitions is one way, and we have explored the possibilities. In order to find young talents, big companies and the power minds of the fashion industry create all sorts of New Talent fashion competitions for the designers. Obviously, only one or a couple can win, but where I come from we love saying “Participation, not the winning, is what matters”. It really is this way. You may not win, but you will meet people, who can influence …

young fashion consumers

Young Fashion Consumers

Today nobody questions the role and importance of fashion, and everybody’s continuous engagement with it as natural fashion consumers. It has become and integrated and important part of our lives, and just during the last 10 years much has happened mainly thanks to media. Most of us take dressing according to our tastes and values for granted, and it’s a clear sign that we have our basic needs covered, and have reached the top level of Self-actualization in Maslow’s Hierarchy of Needs. Because this is exactly what fashion is about: self-realisation, and self-expression, which are directly linked to our identity, and especially to young fashion consumers, this is something ultra important. It’s also the epitome of why fashion isn’t superficial – identity never can be. During our lives, our relationship to fashion changes. When we’re kids, we pay less attention to fashion, a part from some very strong desires rooted in us about especially what colours and types of garments, we want to wear. From the age of 3-4, little girls want to wear pink, …

Paris fashion week for new designers

Paris Fashion Week for new designers

Everyone knows that Paris Fashion Week is the cherry on the fashion pie. It is the last of the ‘Fashion Four’ but definitely not the least important. Rather the other way around, actually, and one knows that Paris matters more than New York, London and Milan. This is perhaps too strong of a statement, and depends a lot on what kind of a designer you are, but if you do well in Paris, you will be just fine anywhere else. As a result, with such a level of responsibility, you can imagine how busy Paris is, and how hard it is for the new designers without world-known names to get into the fashion week schedule and present their collections in the dream city. So what are the options at Paris Fashion Week for new designers? I would like to make clear right away that I am not even going to mention “having a show in Paris”, because this is not something available for the new generation of upcoming designers, who are only at the beginning …