All posts filed under: Trend forecasting

Fashion Trends ss17

Fashion Trends ss17

With the fashion weeks ss17 well behind, it’s now time to decipher what the strongest messages are, and what the key fashion trends ss17 will be. As we always do, we started out with collecting images and looks that inspired us on our Pinterest boards divided by cities, and they’re a great help in quickly finding the strongest images and being reminded of the various designer collections. When we speak about fashion trends for a given season – and in this case fashion trends ss17 – there’s a difference between the trends that will be really successful with the buyers and customers and shape, what we will see in the shops and streets in six months time, and then the trends, little signals (which we have on previous occasions called ‘sparkling stars’), that will somehow influence the following fashion season aw17/18. It’s essentially a question of understanding where a given trend is on the trend curve; incoming, peaking, outgoing. Fast Fashion brands will look at peaking and do ‘what is hot’ for the season. Pret-a-Porter …

Fashion show trends ss17 - Thom Browne

Up-to-date with Fashion Show Trends ss17

It’s September! Fantastic, inspiring, surprising September – at least if you are into fashion. While a considerate amount of people follow the catwalk shows on pages like Vogue.com, and perhaps even share them on social media, while considering ‘could I wear that?’ (or afford that?), there’s another and more systematic and analytical task to do, if you actually study or work in fashion. That is analysing what you see, and extracting the information of inspiration and key fashion show trends ss17 that are important. Because every new season is a follow-up of the past season, which is again building on all the ones that came before. Understanding where fashion is coming from is one of the best ways to understanding, where it’s going. If you work in fashion, this is crucial for you to have a feeling about. So how to go about this analysis? I would recommend creating a folder on your desktop or alternatively a Board on Pinterest, where you can store all the looks, you find exciting. Perhaps Pinterest is a more …

Resort 17 fashion trends black dress

Resort 17 Fashion Trends

It’s interesting how something – a collection that was originally invented to fill out the long gaps between the main fashion collections of summer and winter – has almost overtaken the main collections in that the buyers spend around 70% of the yearly budget on them, the collections are more wearable, and they hit the shop floor at a moment, when the consumers really need them. Resort or Cruise and Pre-Fall, or the so-called Pre-collections; from a trend perspective, they are launched very close to the main collections, and it’s therefore limited how much influence they will have on the following season. In this case with the Resort collection, it’s launched in July, and it will be followed by the Summer collection launched in september. Depending on the flexibility of the design houses, it will have more or less influence, but regardless of that, it’s hinting of what’s going to follow suit from the hands of the big designers. Trends move in waves; they are the natural (or unnatural) continuation of what has been, and they …

The future of trend forecasting - Fox in box Adam Parker Smith

Trend Forecasting Part 7

The future of Trend Forecasting So where is the future of trend forecasting heading towards? This is what we will we have a look at in this post, as it will be the last post in the series about trends and trend forecasting. On with our fashion goggles, and let us look into the crystal ball of fortune telling of trend forecasting. As we talked about the business of trend forecasting in our previous post, where we discussed the role of trend agencies as constituting themselves as inspirational fashion opinion leaders, we will now look at the next transition for fashion forecasting, and what will perhaps happen to these agencies. “As things have evolved, we’ve moved into the four-season approach, then into drops and the whole nature of forecasting, I think, has gone out of the window.”  – Marc Worth, Founder of WGSN. Above Marc Worth, founder of WGSN, talks about how we have gone from a traditional fashion cycle to now a meltdown of seasons, trends and fashion in general – with social media …

the business of trend forecasting

Trend Forecasting Part 6

The Business of Trend Forecasting The business of trend researching and forecasting consists of big and small agencies doing future market research, and analysis on where, what, who, and how – basically WHEN we as modern society are making the next transition from one style of fashion to another. Let us take a look at the big boys in the fashion industry, how they do it, and the real value of their forecasting – if any? “A trend can be defined as the direction in which something (and that can be anything) tends to move, and which has a consequence on culture, society or business sector through which, it moves” – Martin Raymond, Trend forecaster With this little recap from above, I will start out by recommending The Trend Forecaster’s Handbook by Martin Raymond, which in-depth provides hands-on tools, case studies, and interviews with the best forecasters and trend agencies that are around today – just if you feel the urge and desire to go even deeper into the business of trend forecasting. There are …

From trend forecasting to creative fashion research - David Bowie Ziggy Stardust

Trend Forecasting part 5

From Trend Forecasting to Creative Fashion Research We, at The Fashion Crowd, think the late passing of David Bowie will most likely influence the runway making the Ziggy Stardust era come to live once again. What makes Bowie, or moreover his mastering of self-expression, so interesting is that he himself was a master of both creating and taking on new (fashion) trends. He turned these intuitions, or trends, into visual and audio masterpieces that enchanted people, made it resonate with them, and connected them with his art – with him. In this context, it is his passing combined with his new album that will create a spark in the spirit of the times; a spark that can have an impact on fashion and trends soon to come. We have written numerous posts about trends, but all on a theoretical level, and now we wanted to give it a shot, and take something that inspires us, something we believe will have an impact, and show how we would go about doing further research on this matter. …

how to spot a fashion trend

Trend Forecasting Part 4

How to spot a fashion trend As Fashion Designers, we need to possess a certain set of skills – as briefly mentioned in a former post – in order to evaluate, when something is or will become a trend. Let’s look at what these skills are, and how you actively apply them. Curiosity When first starting out as a nascent fashion designer, being curious is a tool you’re actively working with in your everyday life. It’s no longer something you just are, but something you use actively. Being curious is native for human beings, but for people working in the creative fields that skill needs to be nourished, as it is the kick-starter of any trend-wise stream or lead. Therefore, not being narrow-minded and open to most things can lead to great discoveries. As a creative, your senses are never really on “holiday”, and you must always be alert, because inspiration can hit you anytime – and most likely when you least expect it. Observation Being observational and alert is the step that comes after …

aw16 fashion trends

AW16 Fashion Trends

A bit of time has passed since aw16 fashion weeks of ‘The Big 4’ ended, and the many impressions have been digested and come together in the most important aw16 fashion trends. It’s always interesting to hear opinion leaders like Anna Wintour, on what was most evident in the fashion weeks of NYC, London, Milan and Paris, as well as seeing Vogue’s overview on the 12 strongest trends from all the fashion weeks in terms of clothing and accessories. Most fashion magazines make similar overviews, and it’s curious to compare them, as there are both repetitions and new entries. This reminds us about the fact, that there’s not one right solution, and that fashion is socially contextualised. What is making an impression on us and captivating us, will depend on many things as, at the end of the day, it’s a personal opinion. When we nevertheless choose to listen to opinion makers on what is important, and trusting them as experts, it’s because, we know that they have a broader and more thorough understanding of …

Fashion adopters - Hari Nef

Trend Forecasting Part 3

Fashion Adopters and types of consumers Now it’s time to have a look at the different people, who shape the fashion trends, and the people who follow lead – who are they really? On with the fashion glasses one more time, and let’s take a closer look at the bell curve for Trends, and see how it translate into different Fashion Adopters. Let’s also find out where Fashion Designers fit in in all of this, and find some examples of who the Innovators of today’s trendiness are. ‘To fit in or not to fit in’ – that is what Shakespeare might have said about our bell-curved diagram below describing the different types of consumers, and where in the process of adaption, they exist. It puts all of us, the consumers, into 5 different segments of Fashion Adopter types, but it can also describe how consumers adopt other things than fashion. Originally it was developed to describe, peoples’ willing ness to try something new, an Innovation, and in a certain sense, an Innovation isn’t very different …

Types of Fashion Trends

Trend Forecasting Part 2

Types of Fashion Trends and the Fashion Life Cycle Sometimes in fashion a certain look, colour or print is hot and bam! – then it’s not. But what makes one trend last and evolve, when another trend, a FAD, seems to vanish into thin air without ever really becoming something cool? In Part 1, we looked at what Trends are and the Fashion Life Cycle. In this post we will explore where Fashion Trends sit with Micro, Macro and Mega Trends – the different types of fashion trends – as well as discussing how to recognize the signs of an emerging trend. You may have sometimes heard people talk about macro trends or even mega trends. As you have macro and mega – you logically also have mini, though nobody seem to call them this. They’re merely called trends, especially in fashion. Micro trends lasts approx. 1–2 years time, and this is here fashion trends usually reside. Macro trends tend to last about 5-10 years, and here we could be talking about things like fitness …