All posts filed under: Trend forecasting

what are fashion trends - fashion nailpolish

Trend Forecasting – part 1

What are fashion trends? In fashion, we all talk about the latest trends, trends on the runway, trends on the street, or tendencies emerging from the Zeitgeist – the spirit of the times, affecting all of fashion and us, both as Createurs and consumer. Yes, trends are essential, as they basically help create the guidelines for the designer at work, but what are fashion trends, and where do they emerge from exactly? Let’s see, if we can open the door and discover the construction of fashion trends and tendencies. First of all, as a fashion designer you need to posses very important skills regarding catching the blossoming trends and tendencies coming up; objective observation, curiosity, intuition, and the ability to collect and analyse the gathered evidence of a given trend are tools for doing exactly this (stay tuned for Part 2 on how to do this). When these skills are sharpened, you will start getting the feel that trends can come from anywhere or anything; music, art, world crisis, lack of necessities or simply a response …

Fashion show trends ss16

Up-to-date with Fashion Show Trends ss16

It’s September! Fantastic, inspiring, surprising September – at least if you are into fashion. While a considerate amount of people follow the catwalk shows on pages like Vogue.com, and perhaps even share them on social media, while considering ‘could I wear that?’ (or afford that?), there’s another and more systematic and analytical task to do, if you actually study or work in fashion. That is analysing what you see, and extracting the information into the strongest fashion show trends ss16. Because every new season is a follow-up of the past season, which is again building on all the ones that came before. Understanding where fashion is coming from is one of the best ways to understanding, where it’s going. If you work in fashion, this is crucial for you to have a feeling about. So how to go about this analysis? I would recommend creating a folder on your desktop or alternatively a Board on Pinterest, as we also did, where you can store all the looks, you find exciting. Perhaps Pinterest is a more …

How do fashion trends evolve - trendy girls London

How do fashion trends evolve

Fashion trends are magical and intangible things that seem to come from nowhere, overtake us all for a season or two, and then disappear as suddenly, as they came. But is it actually so, and if yes; how do fashion trends evolve? As can be observed, it’s true that most trends only last for a limited amount of time (also named FADs), but they actually come from somewhere. If you learn to see the patterns, you will be able to code what will be the next trend, as well as dictating the trends, if you work for the very powerful or trendsetting brands. Trends come from a number of places, and the two most important are the catwalk show of the big brands and the streets. In the old days, when fashion was something only available to the elite and non-working upper class, trends were born at the top, and then trickled down trough the layers. This was called the Trickle-Down effect, and is what happens, when a trend is born at the catwalk, and …