A lot of things can be said about Copenhagen Fashion Week ss16 (CPHFW), but what comes to my mind is that in a world where everything is accessible immediately and worldwide (thanks to the Internet), the joy of experiencing something more niche starts to be increasingly appealing – like joining an exclusive club. While everyone has been to Berlin, Barcelona and NYC, still not everyone has been to Copenhagen, and especially not Copenhagen Fashion Week.
It’s no secret that the Danish Fashion Week is less renowned and visited than some of the more established fashion capitals, but it’s exactly because of this, it has an interesting appeal and allure. And this is after all what matters; the mood and brand of CPHFW, its designers and attendees. It’s no longer about the hype of having as many followers (or visitors) as possible, but about the quality you have with them.
So what is Danish Fashion like? Being from Copenhagen myself, I would summarise it like this: Copenhagen is the epitome of understated coolness, laid-back style and creativity. As the Hippies of Scandinavia (the Norwegians are Naturists, and the Swedes more Bourgeois), the style that spring from a tolerant and autonomic population and its designers is that of a no-rule and un-pretentious style DNA. It seems like the designers and consumers sit somewhere between ‘I can’t be bothered to dress up’, ‘I’m too good-looking anyways’ and ‘Long Live Scandi Minimalism’. Check out how people dress here and the environment, Danish designers inhabit.
A lot of interesting designers showed their collection during the four intensive days, and some of the highlights are shown in this article. For the full coverage of Copenhagen Fashion Week ss16, take a look at Style.com.