During Monte Carlo Fashion Week ss16, I was lucky to run into one of Russia’s rising fashion talents; fashion designer Daria Stravinsky. She’s sweet, pretty, nice, hardworking, professional, inspiring, and pregnant – wauw!
It’s hard to write about all her initiatives in little space, but to keep it short, she has her own fashion brand that takes its name after her: Dasha Stravinsky. As she describes below, one of her great passions is prints, which plays an important role in her collections, and they’re all made by Daria. Her profile caught the attention of Carlo Ramello, historical fur brand, and she became one of the young talents that he collaborates with. At the moment, she’s presenting her collection in his multi-brand boutique in Monte Carlo and San Remo.
A part from having her own fashion brand, Daria is engaged in a lot of other exciting projects. Just have a read on the About page of her website, and you get an instant feel of the passion behind the work, and the curiosity to think and create out of the box. It can be hard to perceive, where all this will be going, but exactly because of this lack of constraint, it feels so refreshing. It’s like a taster – and transpires the passion to create and innovate.
To use her own words, she also working on “a special commercial online project, which will be launched the next springer/summer 2016. It expected to be very future-forthcoming (in terms of online consumption and design). Also, it will gather a lot of creative people together in collaboration.” How great does this sound? Personally I can’t wait to see it.
Daria (her real name) or Dasha (the brand name) – I was confused about what to call her. She gave me the choice; Daria is more professional, Dasha is more cute. Here’s a woman that is both.
Why did you end up doing fashion?
It was always my plan, my dream. I finished the fashion degree at University of Hertfordshire, and after that I did the Buying&Merchandising course at LCF. My big passion is textiles, and all my fashion drama is about exclusive digital print on textile working with colours and graphics.
What’s the best thing about your job?
The best thing about my job is the continuity of developing design ideas, of modifying them, and expanding them. You will never know, where you will end up with your designs, and because of this unpredictability, it’s very exciting.
What do you think is the biggest challenge about being a young designer today?
Nowadays there are a lot of new, young designers, some are not even young; just a lot of people who are full of ideas. I think the most challenging thing, is the competition of being noticed, and it is harder today, than it was 50 years ago, when not everyone had the possibility of starting a fashion business. Nowadays with technology, anyone can do fashion, though not everyone can be in fashion in the long run.
What is the role that Russian designers will play in the future?
I’m happy to see Russian designers competing and participating in international markets. For us it’s a huge achievement. As the growth in the fashion industry is so poor, it keeps afloat only by people, who truly believes in it and always works hard.
See more of fashion designer Daria Stravinsky and her work here.