Trend forecasting
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Fashion Trends ss17

Fashion Trends ss17

With the fashion weeks ss17 well behind, it’s now time to decipher what the strongest messages are, and what the key fashion trends ss17 will be. As we always do, we started out with collecting images and looks that inspired us on our Pinterest boards divided by cities, and they’re a great help in quickly finding the strongest images and being reminded of the various designer collections.

When we speak about fashion trends for a given season – and in this case fashion trends ss17 – there’s a difference between the trends that will be really successful with the buyers and customers and shape, what we will see in the shops and streets in six months time, and then the trends, little signals (which we have on previous occasions called ‘sparkling stars’), that will somehow influence the following fashion season aw17/18.

It’s essentially a question of understanding where a given trend is on the trend curve; incoming, peaking, outgoing. Fast Fashion brands will look at peaking and do ‘what is hot’ for the season. Pret-a-Porter brands will look at what is incoming (sparkling stars), and what can perhaps inspire them for the next season. This is also what Trend Forecasters will look at. Fashion Retailers and Buyers will look at incoming and peaking depending on how fashion-forward their clientele is.

Bellshaped trend curve

In any case, no matter who you are, and who you design for or sell to, it’s about understanding where fashion is coming from, so it will be easier to understand, where it’s going.

Taking a look at aw16 and Resort 17 are great reminders, and makes it easier to see a certain pattern. The flared tulle skirts have been around for a long time, and so has the colour red – among others. They continue to play an important role in ss17, as well as a general focus on streetwear au courant with Vetements that continues to exercise significant influence.

The colours yellow and purple that we started noticing in aw16 with brands like Valentino and Kenzo putting them forward are now in ‘full bloom’, or with other words; peaking. And, speaking of colours, pink also continues to play an important role with power brands like Celine, Balenciaga and Valentino not being quite finished with it and finding exciting ways of reworking the strong, yet feminine colour. The same thing goes for the optical details first proposed by Gucci that Thom Browne and Undercover have now reworked.

When we at The Fashion Crowd look at Trend Research and Forecasting, we divide the vibrations in three categories:

  1. Macro Trends (read more about the Trend Levels here) that are being re-interpreted season after season – think flower print and urban – and what changes is the ‘how‘ it’s done.
  2. Micro Trends, which are Peaking Trends, and what is normally just characterised as ‘trends’. It’s what’s hot right now and will be for about 2-4 seasons.
  3. Sparkling Stars, the little signals that will give a hint of what’s to come and influence the future. This is what is exciting to Trend Forecasters.

Macro Trends

New Flower trend ss17

New Flower

Balenciaga – Carven – Fendi – Rodarte

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Eclectic trend ss17

Eclectic

Fausto Puglisi – Givenchy – Christopher Kane – Marco de Vincenzo

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Volume trend ss17

Volume

Kenzo – Isabel Marant – Marni – Stella McCartney

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Geometric trend ss17

Geometric

Chloe – Proenza Schouler – Roksanda – Chloe

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Sophisticated Lady trend ss17

The Hermes Lady

Roksanda – Bottega Veneta – Victoria Beckham – Derek Lam

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Black Minimal trend ss17

Black Essential

Carolina Herrera – Hussein Chalayan – Olivier Theyskens – The Row

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Black White Print trend ss17

Black White Print

Emilio Pucci – Preen – Proenza Schouler – Vionnet

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This list is by no means exhaustive, and other themes like Victorian, Street, 3D, Artsy and Conceptual etc. can be researched based on the actual brand and customer that one works for. The trends above are the ones that we found most exciting and relevant.

Micro Trends

Goddess trend ss17

Supernatural Goddess

Erdem – Rick Owens – Preen – Mulberry

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Purple trend ss17

Purple, with some pink

Balenciaga – Gareth Pugh – Nina Ricci – Preen

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Pink trend ss17

Pink

Celine – Valentino – Loewe – Balenciaga

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Red trend ss17

Red

Celine – Isabel Marant – Christian Dior – Rodarte

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Royal Blue trend ss17

Royal Blue

Vetements – Celine – Prabal Gurung – Mary Katrantzou

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Yellow trend ss17

Yellow

Haider Ackermann – Philip Lim – Jason Wu – Mulberry

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Bra trend ss17

Bras

Celine – Christian Siriano – Kenzo – Giambattista Valli

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Statement Tshirt trend ss17

Make a Statement

Ann Demeulemeester – Christian Dior – Christopher Kane – Prabal Guring

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Round oversize shoulders trend ss17

Round Oversize Shoulders

Kenzo – Stella McCartney – Isabel Marant – Barbara Bui

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But what are then some of the newer vibes that are going to again influence the future? Take a look below and see what excites us of the fashion trends ss17! Of course, bear in mind, that trends are not always global but often also local, and that no trend report can ever be used uncritically, as ones actual brand and customer must be taken into consideration of what’s eventually going to work the following season.

Sparkling Stars

Stockings trend ss17

Vibrant Stockings

Balenciaga – Carven – Celine – Maison Margiela

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Animal fashion trend ss17

Madagascar

Giamba – Gucci – Mary Katrantzou – Stella Jean

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Vibrant blue trend ss17

Blue

Balenciaga – Jason Wu – Louis Vuitton – Miu Miu

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Positive mood trend ss17

Positive Mood

DKNY – Issey Miyake – Stella McCartney – Vetements

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Blue trend ss17

Blue Print

Kenzo – Miu Miu – Rochas – Francesco Scognamiglio

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Pleats trend ss17

Miyake Pleats

Haider Ackermann – Vionnet – Dries van Noten – Jil Sander

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Square oversize shoulders trend ss17

Square Oversize Shoulders

Jil Sander – Louis Vuitton – Gucci – Balenciaga

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3D Shoulders trend ss17

3D Shoulders & Sleeves

Gucci – Rodarte – Delpozo – Carolina Herrera

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Brocade trend ss17

Brocade

Fendi – Francesco Scognamiglio – Erdem – Zac Posen

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Surreal Pastels trend ss17

Surreal Pastels

Fendi – Delpozo – Thom Browne – Kenzo

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Country Girl trend ss17

Country Girl

Alexander McQueen – Simone Rocha – Giambattista Valli – Mulberry

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2 Comments

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