One of the very bright stars on the fashion sky is Danish fashion designer Stasia. She has been around forever, which is perhaps the one key metric in measuring the success of fashion designers in an industry, where new brands see the light of day all the time, and disappear just as quickly. The longevity speaks of popularity with the customers, ability of running a business, but also what this article is going to focus on; a thorough love and passion for creating amazing products.
The reason, that we at The Fashion Crowd love Stasia, is – a part from being most of us dress girls, and then it’s hard not to fall in love – because the love for fashion is evident in every choice of fabric, every colour combination, every detail and every cut. How we see it, this is fashion poetry, almost like an ode. And this is exactly what so much fashion is missing today in a fast-paced million-dollar industry. Needless to say, this is also one of the many reasons, why Stasia is still around; because you don’t fool customers, who can sniff out a ‘loved garment’ between tons of clothes, marketing, social media, celebrities and an aim of making money.
So why am I mentioning this – a part of course from complimenting Stasia? I’m mentioning this, as a kind reminder to upcoming fashion designers, who have chosen this industry, but also young people, who are considering it, as some sort of guideline of what drive should be behind the desire of becoming a designer. It’s a tough industry – like also many others – but the people, I have seen making it, and who are still around after decades, are the ones, who are truly in love with creating fashion products. It may seem obvious, but fashion is an industry, where the glamourous buzz around it attract many people, but in the long run, it will be for the wrong reasons, and it’s not going to last.
Stasia, the designer and owner of the brand, is equally soft and poetic, but also very bold and courageous. It’s an excellent combination, where things never get blunt, but always have an exciting edge. And she’s very much like that too – which makes totally sense.
Her main thing is eveningwear and made-to-measure, and this is where her star shines the brightest. Like a fairytale dream existing a little a part from reality.
Follow Stasia here.