All posts tagged: building a brand

being featured in Vogue - Ksenia Schnaider

What it means being featured in Vogue

Most of the young designers that I have met in my life, including myself when I was younger, ultimately dream about one day having their own brand. And while we do so – or enrol on the arduous journey of making the dream come through – there are various milestones that we dream about; landing the first order, landing the first order in a top store, dressing a cool celebrity and perhaps being featured in Vogue or another trend-setting magazine. Of course, these are big achievements among millions of bigger and smaller tasks of various difficulties and completely worth celebrating. But once the celebration has taken off; what does it actually mean to the business and brand? Well, being featured in Vogue like Ksenia Schnaider on our cover is a big deal, because it’s a sign of approval from a one of the most trend-setting magazines around. It’s these signs of approval – that can come in many shapes such as PR, celebrity endorsement, retail outlets, customer popularity etc. – that ultimately gives a brand its status. …

Social media strategy for new designers - Dmitriy Pirozhnikov

Social Media Strategy for new Designers

Technology is by far the one thing that has changed the fashion industry the most over the past decade, and in this social media and its many platforms has played – and is playing – a vital role. It can be easier to grasp, how big and established brands go about building their Social Media platforms and online presence with an army of bloggers, celebrities and Online Community Managers, but it’s quite different to a Social Media Strategy for new designers, and how the upcoming fashion designers should go about the task. Below are the 6 most important points to consider: 1/ Your Social Media Strategy is rooted in your brand and its core values and identity. Therefore, the first thing to do, or what you have hopefully already done, is being clear about what you stand for (and don’t stand for). While this may seem like a rather obvious point, it’s crucial to have clear in mind. One of the biggest mistakes a brand can commit is trying to cater for everyone – it’s …