All posts tagged: Facebook

Fashion&Tech - Ksenia Schnaider

Ksenia Schnaider on Fashion&Tech

Ksenia Schnaider is an innovative, conceptual brand created by a creative duo from Ukraine – Ksenia and Anton Schnaider. It has been on the market for five years now and is well-known for bold prints and clean ideas behind the pieces. Most of the things this creative couple touches is more or less involved with technology, and this is why I talked to them about the role of fashion&tech in creating and promoting their brand.  How would you describe the Ksenia Schnaider brand? Who is this girl for whom you are designing? What is she like?  She is a modern woman in a big city; she is honest with herself, and she is learning how to be honest with her environment. She is not perfect, but she knows how to look beautiful. She is a workaholic, but, at the same time, she knows how to party, and she loves spending time with her family. What is your overall strategy promoting the brand offline and online?  We love to combine technologies from everyday life in our fashion …

Personal Branding and Social Media

Personal branding and social media

Everyone is on social media these days, right? But how do we go about this in terms of combining having a personal profile with one suitable for the fashion industry? From my point of view, it is a topic one should think of, no matter what kind of career you are building, but especially if you are in the fashion industry, as it’s very visual. So let`s talk about this thing called personal branding and social media! I remember the moment when my boss in fashion started following me on Instagram. I freaked out. It took me some time to fully comprehend the fact that from now on, he would be able to know, what my personal life was like, where I went, and what I did. I used to post pictures of myself going out and having fun, as well as selfies (of course), me in the changing rooms and food. Actually, I still post a lot of that, but I am definitely much more attentive with what exactly, I show to the world …

How to become a fashion journalist - Anastasiya Mozgovaya

How to become a fashion journalist

My name is Anastasiya Mozgovaya, and I am 21 years old. I was born and raised in Dnipropetrovsk, Eastern Ukraine, but moved to Kiev, the capital of Ukraine, after graduating from high school in order to study at university. I received my bachelor`s degree in “Editing and Publishing” in June 2015. At the moment, I am at the crossroad of many options of what to do next of how to become a fashion journalist. I have always been one of those kids, who wanted to choose their own outfits from a very young age, no matter what their parents thought or said. I had a very vivid idea of what I wanted to look like. In middle school, I took up drawing classes, where I had a chance to explore my first fashion magazine. I honestly do not remember which one it was, but I looked at every single page many-many times and felt a new kind of very strong excitement. That was the moment, when I realised I wanted to be in fashion. Back …