All posts tagged: fashion design

when is a fashion collection relevant

When is a fashion collection relevant?

I’ve previously discussed the importance of making a research that you love, as the only starting point for making a strong fashion collection, but other matters are just as important. As a fashion designer, you may have an intuition for style, and be a first mover of trying new and strong ideas, but ultimately your creations will only be successful, if they matter to the consumer. So when is a fashion collection relevant? In this, there’s a lot of marketing and other aspects to discuss, but if we for a moment concentrate on the actual fashion collection and product, here’s some considerations to take into account. What is the secret to choosing something that’s relevant to the consumer? Three things are important here: being aware of what fashion has been like lately, having an intuition of where fashion is heading and understanding your consumer. So, in order to be up-to-date of what happens in the fashion world, it’s important to follow the big brands, read magazines and perhaps follow a few bloggers or other trend-setting …

wonderful fashion illustration

Wonderful Fashion illustration – one love

Fashion illustration. Try to Google it and see what happens. Amazing, right? Wonderful, wonderful fashion illustration. The image featured above is from a book about Christian Dior, one of the greatest and most celebrated couturiers that ever lived. Dior had a great line, and did beautiful drawings, but over the years, he also developed a close working relationship with René Gruau, who’s the artist behind the featured image. The reason for this was that Gruau was an extremely talented illustrator, and when he put pen and colours to paper, something magical happened. His women are flirty, sensual, elegant, coquettish and sometimes shy – all things that Dior’s women were too. I saw Gruau’s exhibition in Somerset House in London. I tried not to cry. Fashion illustration is a very personal thing, and I never met a passionate fashion designer, who didn’t feel strongly about his own illustrations. It’s not always that a designer loves his own illustration style, but it’s always something that transmits emotion. It’s a kind of relationship between you and the drawing …

Fashion collection theme

Creative Fashion Research Part 2

The Fashion Collection Theme Lately I travelled to Turkey, and as always the travelling sparked my aesthetic side and imagination. As I’ve previously written about, getting out of your normal day-to-day life can be the source of new ideas (read more about that here). I don’t think that the inspiration, I came home with, was particularly Turkish – I entitled it ‘Decorative Arts and Dusty Pink’ – or linked to the actual place, but this doesn’t matter. I saw things there that made sense in my mind with things, I’ve previously seen, and all of a sudden I had a new theme. This, I believe, is very much how the research process works. We see and hear a lot of things, and a lot of it we forget or don’t even notice. Some of it, though, is stored in our minds, and perhaps the situation arises where we pull it out from the storage, perhaps not. Explaining how to research is one of the hardest things to teach students, and I think it’s very individual, …

Travelling and fashion design inspiration

Creative Fashion Research Part 3

Travelling and Fashion Design Inspiration ‘To travel is to live’, the famous writer Hans Christian Andersen once said. I’ve travelled quite a lot, and I agree. I’ve spoken to people, who have travelled quite a lot, and they agree too. In this, there’s actually nothing new, but I would like to emphasize just how important I think, it is, and why. Let’s start with why (from the back – just because it’s more fun). When you travel, what you think about will change. Getting out of your rhythm and everyday life will leave your short view perspective of day-to-day tasks at home, and this will leave free space in your mind to be allowed to fill up with something else – and more important matters. What are the things in life, you really want to do? Often we have but a few, but really strong dreams, we wish to pursue. Are you on the path of doing this, and are you feeling satisfied? This voice is important to listen to, and you hear it only …

The Global Office

The Global Office

In 2014, I defined the concept The Global Office. From being something just simmering in my mind, I then gave it a name. As all other people, I enjoy travelling, but unlike most, I like to work when I travel. This is perhaps due to my hard-working gen, or out of love for my job – or maybe because I realized how much more I got inspired, when I got out from the office or design studio. It simply enhanced the quality of my work, and made my perception of things broader. There are of course huge benefits from being in the office such as spending time with your colleagues and sharing thoughts and ideas. This is a part from the very obvious reasons of getting into the office: working – as in getting things done. I have to admit that many things are a lot easier, when you sit under the same roof; processes are easier, and so is communication (if we actually chose to speak to our colleagues instead of just sending them …

What is great fashion education

What is great Fashion Education?

In my life as a Tutor and Programme Leader in Fashion Design, I’ve often been asked the question of how important a good education actually is. I have only one answer to that: very! But what is great fashion education? What should you look for? A good fashion school will prepare you with the necessary skills, knowledge and working processes, which you will use when you start working. It will be structured in a way, where each brick being laid builds on top of the previous one according to the level you’re at. At the beginning it will most likely start with some basic drawing and easy pattern cutting, and towards the end culminate in your own fashion collection presented as a portfolio or fashion show. This is relatively standard, and I reckon that most schools – regardless of the quality – will have structured their course this way. But this is also where the similarities end, and below are written 5 key points to answer the question of what is great fashion education. They …