All posts tagged: fashion designer

Are there too many fashion brands - Miu Miu

Are there too many fashion brands?

The world is big, yes, but all the time we hear about new fashion brands coming out wishing to establish their own line. What I remember from my own experience and from teaching at fashion school is that most young designers – with a few exceptions who want to pursue a path with the big brands – dream about one day having their own label. Social media have offered formats where expressing your art and what you have inside have been made fun, easy and instant, but the dream about having your own brand is still there. One question remains; are there too many fashion brands today? The world is literally packed with designers and brands, and looking online or strolling in big cities give you an idea about the amount of goods being on offer. In theory, we don’t need more of anything, but a part from the urge to express our style and look presentable (consumers’ need), society as a whole, from economic growth to the end consumer, will need new talent to interpret …

New fashion brand Haveney

Haveney; a new fashion brand

I have previously written about the new fashion brand Haveney, and the designer behind Laetitia Rossazza (read more about that here). Based in Marseille, and not one of the big fashion capitals, it’s interesting to experience a designer – perhaps not exactly growing up in the middle of lavender and big ships with cargo – but still in some way living a different experience with less Fondazione Prada and MMM. At least, I find it very interesting to see what designers growing up with different aspirations have to offer to the international fashion system. Since I saw her fashion show at MC Fashion Week, she has been busy with her future pop-up store, which will open in September in Marseille, in the biggest commercial centre in the region. The concept of the store is having different brands based on the theme of beauty. The entire collection will be for sale, and prior to this, there were lots of preparation, production, and PR. She also had to work on the ‘after show’ with publishing the best …

sikh-chic with Jeetinder Sandhu

Sikh-chic with Jeetinder Sandhu

Interesting things often happen when you take two apparently contradicting things and, in equal parts, mix them together. This was also the case, when New Delhi met London, and out came sikh-chic with Jeetinder Sandhu. A lot of good things can be said about him. The first that comes to my mind, is that nobody in the whole world looks as good with Aviator sunglasses on as him. Have a look at his photo at the top – not hard to imagine, right? Then add a hand-carrier man bag with his super designs. Voilà. The second good thing is that he was the one, who, in persona, convinced me that men can look good in slim tracksuits made partly of chiffon (in black, of course). For someone with a European aesthetics (myself) that can feel rather… Well, intense. That was until I met Jee. Always challenge the rules – and your teacher. On a more serious notion, Jee was one of the participants in London Graduate Fashion Week 2013, who got most press because of …

New fashion designers from Georgia - Keti Chkhikvadze

New fashion designers from Georgia

Do you remember how important Japan was to fashion in the 1980s? Well, perhaps you don’t, as maybe you weren’t born yet, but then there’s a chance that you have read about when Miyake, Kenzo, Yamamoto and Kawakubo placed Tokyo on the fashion map and inspired everyone from NYC to Milano. Right now, there’s a new movement of new fashion designers from Georgia, who are really shaking up the fashion world with different and fresh ideas. Since the 80s, fashion has flirted and briefly extracted inspiration from almost every possible corner of the world, but such a strong and persisting influence hasn’t been seen since then. Today new, upcoming designers emerge from everywhere, and good schools in the big fashion capitals train a lot of new talent every single season presented in prestigious fashion shows. Tamuna Ingorokva Not all, and not a lot of new designers will still be around in 10 years, as it’s limited how many new designers the world actually need and can foster. So where will the new talents come from …

New designer Irina Krasilnikova

New designer Irina Krasilnikova

There’s a lot of cool work out there that’s hugely inspiring. New designers use their youth, ambition and talent to invent the fashion of tomorrow, and it feels wonderfully refreshing in a world with conglomerate fashion companies that are so powerful that it seems like there’s no place in the world without a Louis Vuitton store. Don’t get me wrong; I love the big brands – but I also love something more special and original. Wearing something interesting, and something not everyone has, makes you feel very special. Farfetch is an online fashion boutique with a nice variety of new fashion brands, and otherwise these new designers are mostly available in their own mono-brand store in their country of origin together with a few selected multi-brand stores. Therefore you need to be very well informed, when you visit a new place as a tourist, if you’re going to dig out any of the cool designers in some of the concept stores. I came across new designer Irina Krasilnikova during Kiev Fashion Days in Ukraine. There are …

Collecting images for fashion research

Creative Fashion Research Part 4

Collecting images for fashion research A good research is crucial for a good fashion collection, as everything starts from here. It’s important you feel strongly motivated with what you choose to work with, as well as choosing something that’s relevant to the consumer, and right for the brand you create for (read more about that here). If you don’t love your research (and I chose the word love on purpose, because you need to love it, not just like it), you will never love your collection, and if you don’t, most likely no one else will. When collecting images for fashion research, the images you put in your research must give you a direction and spark ideas in your mind about: Mood: Always an important and first step. It’s the feel of the collection, and everything springs from here. If you don’t have a clear idea about this, the entire research will be messy. Type of woman (or man): This is what I call a Muse. A Muse is someone who inhabits the imaginary world …

when is a fashion collection relevant

When is a fashion collection relevant?

I’ve previously discussed the importance of making a research that you love, as the only starting point for making a strong fashion collection, but other matters are just as important. As a fashion designer, you may have an intuition for style, and be a first mover of trying new and strong ideas, but ultimately your creations will only be successful, if they matter to the consumer. So when is a fashion collection relevant? In this, there’s a lot of marketing and other aspects to discuss, but if we for a moment concentrate on the actual fashion collection and product, here’s some considerations to take into account. What is the secret to choosing something that’s relevant to the consumer? Three things are important here: being aware of what fashion has been like lately, having an intuition of where fashion is heading and understanding your consumer. So, in order to be up-to-date of what happens in the fashion world, it’s important to follow the big brands, read magazines and perhaps follow a few bloggers or other trend-setting …

wonderful fashion illustration

Wonderful Fashion illustration – one love

Fashion illustration. Try to Google it and see what happens. Amazing, right? Wonderful, wonderful fashion illustration. The image featured above is from a book about Christian Dior, one of the greatest and most celebrated couturiers that ever lived. Dior had a great line, and did beautiful drawings, but over the years, he also developed a close working relationship with René Gruau, who’s the artist behind the featured image. The reason for this was that Gruau was an extremely talented illustrator, and when he put pen and colours to paper, something magical happened. His women are flirty, sensual, elegant, coquettish and sometimes shy – all things that Dior’s women were too. I saw Gruau’s exhibition in Somerset House in London. I tried not to cry. Fashion illustration is a very personal thing, and I never met a passionate fashion designer, who didn’t feel strongly about his own illustrations. It’s not always that a designer loves his own illustration style, but it’s always something that transmits emotion. It’s a kind of relationship between you and the drawing …

what's new in fashion photography

What’s new in Fashion Photography?

Never has fashion photography been more important. Throughout decades, fashion photography has been a celebrated type of art form, and the photographers as celebrated as the fashion designers themselves, and new styles are finding their way due to our changing ways of living. Instagram and street photography have updated the paparazzi style of the past and are the exact opposite of the more constructed photo shoot that you see in magazines. While Photoshop and beautifying filters have made anything possible, the raw and authentic photo is just as important. Often tendencies work like this; when you have a strong trend of something, you often also see its exact opposite as a counter reaction. So what’s new in fashion photography? The line between professional and amateur photography is being blurred, as technology is being easier to use. This is perhaps the biggest change to what’s new in fashion photography. You don’t need a fancy camera anymore, as your phone takes very decent pictures. You can crop photos on most laptops, and adding a filter will make …

Fashion collection theme

Creative Fashion Research Part 2

The Fashion Collection Theme Lately I travelled to Turkey, and as always the travelling sparked my aesthetic side and imagination. As I’ve previously written about, getting out of your normal day-to-day life can be the source of new ideas (read more about that here). I don’t think that the inspiration, I came home with, was particularly Turkish – I entitled it ‘Decorative Arts and Dusty Pink’ – or linked to the actual place, but this doesn’t matter. I saw things there that made sense in my mind with things, I’ve previously seen, and all of a sudden I had a new theme. This, I believe, is very much how the research process works. We see and hear a lot of things, and a lot of it we forget or don’t even notice. Some of it, though, is stored in our minds, and perhaps the situation arises where we pull it out from the storage, perhaps not. Explaining how to research is one of the hardest things to teach students, and I think it’s very individual, …