All posts tagged: fashion shows

Fashion Trends ss17

Fashion Trends ss17

With the fashion weeks ss17 well behind, it’s now time to decipher what the strongest messages are, and what the key fashion trends ss17 will be. As we always do, we started out with collecting images and looks that inspired us on our Pinterest boards divided by cities, and they’re a great help in quickly finding the strongest images and being reminded of the various designer collections. When we speak about fashion trends for a given season – and in this case fashion trends ss17 – there’s a difference between the trends that will be really successful with the buyers and customers and shape, what we will see in the shops and streets in six months time, and then the trends, little signals (which we have on previous occasions called ‘sparkling stars’), that will somehow influence the following fashion season aw17/18. It’s essentially a question of understanding where a given trend is on the trend curve; incoming, peaking, outgoing. Fast Fashion brands will look at peaking and do ‘what is hot’ for the season. Pret-a-Porter …

the end of fashion shows

Is it the end of Fashion Shows?

A little more than a week ago, an article was published by WWD on how the Council of Fashion Designers of America has hired Boston Consulting Group to re-think the calendar and dynamics of the fashion industry, in particular the fashion shows. It’s an excellent read, which we tweeted on Twitter (follow us here) with many insights from industry professionals. What has changed everything is social media, as you can see images and videos of collections up to six months before they hit the stores, and buy cheaper copies from fast fashion brands, while the originals are being produced. By the time these original items hit the stores, most consumers are so tired of looking at them, that they aren’t interested in buying anymore. Winners: fast-fashion brands. Losers: Ready-to-Wear/Pret-a-Porter brands. What will happen, and will it be the end of fashion shows? If we look at history, small in-house presentations were made for an exclusive circle of clients in the days, when Pret-a-Porter (PAP) wasn’t born yet, and only haute couture was around. This was …

Copenhagen Fashion Week ss16 - Henrik Vibskov

Copenhagen Fashion Week ss16

A lot of things can be said about Copenhagen Fashion Week ss16 (CPHFW), but what comes to my mind is that in a world where everything is accessible immediately and worldwide (thanks to the Internet), the joy of experiencing something more niche starts to be increasingly appealing – like joining an exclusive club. While everyone has been to Berlin, Barcelona and NYC, still not everyone has been to Copenhagen, and especially not Copenhagen Fashion Week. Henrik Vibskov HAN Kjobenhavn It’s no secret that the Danish Fashion Week is less renowned and visited than some of the more established fashion capitals, but it’s exactly because of this, it has an interesting appeal and allure. And this is after all what matters; the mood and brand of CPHFW, its designers and attendees. It’s no longer about the hype of having as many followers (or visitors) as possible, but about the quality you have with them. Freya Dalsjø Ivan Grundahl So what is Danish Fashion like? Being from Copenhagen myself, I would summarise it like this: Copenhagen is the …

Fashion calendar - Ainur Turisbek

The Fashion Calendar

It seems like it’s always fashion week somewhere in the world. Menswear, womenswear, Haute Couture, Resort and Pre-Fall – London, Paris, Milan, New York, and Kiev. It can be hard to keep the overview, but luckily you can find a very comprehensive fashion calendar on-line. Two sites offer what, according to me, are the most useful weekly calendars: Fashion Week Online NowFashion The first one from Fashion Week Online can be synced with your Google calendar, if you have a Gmail account. Then you will really never miss any event. The second is just a clear overview, and I appreciate the calendar format. I like to see the photos from the shows on Style.com, which I have used for more than a decade. A lot of other sites offer the same possibility, such as Vogue.com, Elle.com, and Fashionnow.com, but I’m used to Style, and faithful to them. Human beings – we like our habits and stick to them. You can of course choose the one, you like the best, or switch between them. Another thing that’s …