All posts tagged: fashion

young fashion consumers

Young Fashion Consumers

Today nobody questions the role and importance of fashion, and everybody’s continuous engagement with it as natural fashion consumers. It has become and integrated and important part of our lives, and just during the last 10 years much has happened mainly thanks to media. Most of us take dressing according to our tastes and values for granted, and it’s a clear sign that we have our basic needs covered, and have reached the top level of Self-actualization in Maslow’s Hierarchy of Needs. Because this is exactly what fashion is about: self-realisation, and self-expression, which are directly linked to our identity, and especially to young fashion consumers, this is something ultra important. It’s also the epitome of why fashion isn’t superficial – identity never can be. During our lives, our relationship to fashion changes. When we’re kids, we pay less attention to fashion, a part from some very strong desires rooted in us about especially what colours and types of garments, we want to wear. From the age of 3-4, little girls want to wear pink, …

Becoming an accessory designer - Hongzhan He

Becoming an Accessory Designer

My name is Hongzhan, and I am 24 years old and from Hunan, China. I live and study Accessory Design in Milan, and before coming here, I already completed a bachelor degree in Beijing, majoring in English. After my BA degree, though, I realized that I have no interest in a safe and repetitive job like teaching or translating, and I decided to try something totally different. So far, and at the beginning of my 3rd year in Accessory Design, I am totally content and grateful for this decision of becoming an Accessory Designer. Sometimes I feel, I was destined to choose this career. I grew up in a small town located in central southern China, where people live in a traditional way and barely have any comprehension about fashion. My grandfather was one of the best shoemakers in town, and he educated my father and my uncle with his experience and skill. Unfortunately he passed away, before I was born, and I never had the chance to meet him. My dad, after failing with …

what happens after fashion week

What happens after fashion week?

As fashion weeks are drawing to an end, everyone involved seem to take a rest and look back at weeks full of runway shows with stunning clothes, collection reviews summarising and celebrating, meeting friends and people in the industry, discussing how the business is going, following street style looks and what everyone is wearing, while all the time having kept up with the analogue world on social media. Parties, models, guest lists, front row, delays and trying to hail a taxi – now all that is behind us, and there’s at least a month before a smaller version of all the buzz will kick in again with the pre-fall collections. It’s time to take a rest, as the frenzy leaves the body, and somehow make sense of all the impressions, and summarise collections from four corners of the world into what will be the key trends. This is important for everyone in the industry from buyers to designers, as well as PR, trend forecasters, and textile mills. But what happens after fashion week? The Sales …

Fashion journalist in Paris - Anastasiya Mozgovaya

A Fashion Journalist in Paris

So, what happens to me next? In the previous post of mine, I told you about the “before” part of my life, but what about “now” being a fashion journalist in Paris? When you are in university, as I was until recently, all you dream about is graduation. Right after finishing, it feels like you will be able to do whatever you want (meaning working twice as much and sleeping just as little), but when you do graduate, the reality slaps you in the face. There are some people, who are not ready for it at all, so they start panicking, but there are others, who just do things, no matter what. To be perfectly honest, I am a crazy combo of both. The biggest issue for graduates is to find a job, so I keep on telling everyone not to worry and that there is a suitable place for everyone, whereas in my own head, I sometimes imagine ending up as the biggest looser of all. I literally spend my whole life panicking, but …

How to become a fashion journalist - Anastasiya Mozgovaya

How to become a fashion journalist

My name is Anastasiya Mozgovaya, and I am 21 years old. I was born and raised in Dnipropetrovsk, Eastern Ukraine, but moved to Kiev, the capital of Ukraine, after graduating from high school in order to study at university. I received my bachelor`s degree in “Editing and Publishing” in June 2015. At the moment, I am at the crossroad of many options of what to do next of how to become a fashion journalist. I have always been one of those kids, who wanted to choose their own outfits from a very young age, no matter what their parents thought or said. I had a very vivid idea of what I wanted to look like. In middle school, I took up drawing classes, where I had a chance to explore my first fashion magazine. I honestly do not remember which one it was, but I looked at every single page many-many times and felt a new kind of very strong excitement. That was the moment, when I realised I wanted to be in fashion. Back …

Online fashion retail - Google

What’s happening with Online Fashion Retail?

Gone are the days, when a fashion designer had the luxury of only having to deal with designing beautiful clothes. A fashion designer today may not exactly need to be an all-around expert in everything from business to design, but nevertheless know the fundamentals of production & outsourcing, social media strategies, and retail. During Copenhagen Fashion Week 5-8 August 2015, Easysize organised a talk under the exciting title of ‘Bridging the Gap between Fashion and Online Shoppers’ with a focus on online fashion retail. Manou Messmann, Expert in Fashion Dynamics and Consumer Behaviour, was the first keynote speaker, and she mentioned interesting points about how companies today are reaching out to consumers, initiating a dialogue with them (dialogue is a key word in this context), understanding what the consumer wants, and trying to facilitate this need. It’s about making relevant products, and technology can help with that. Lise Elbæk-Jespersen, Retail Industry Manager at Google Denmark, had an impressive amount of hard data to share with the audience about consumer behaviour. 2,5 billion people today are …

In fashion you never stop learning

In Fashion you never stop learning

When I speak about education and learning, I don’t take for granted that you’re very young, and still need to require basic skills in the given area. Quite on the contrary, actually, I assume that you’re a smart person, who, regardless of age and skill set, is eager to learn new things or keep yourself up-to-date. This is an all-together different type of person compared to a Freshman, because in fashion you never stop learning. Therefore learning and acquiring new knowledge and skills shouldn’t be considered some sort of lack in our professional preparation, but rather our fighter instinct and passion shining through, and driving us towards new goals. And, contrary to the idea that some day, you will ‘know the necessary stuff’, life is teaching us a lesson (in the true sense of the word), as different phases in our lives call for different abolities to handle them. While we’re still children, we forced to make some choices about what subjects to study at school. Later, this turns into an existentialistic choice about the …

Studying fashion design abroad - Nanjing Road Shanghai

Studying Fashion Design abroad

I’ve often been met with the question from future students in Fashion Design, of what was the best city for studying fashion design abroad. To this, there’s of course not one right answer. I can tell you about my own experience. When I was young, I chose to study in Milano. Being from Copenhagen (Denmark), to me Milano was everything, Copenhagen wasn’t; it was warm, glamourous, exuberant, elegant, and a freaking lot of fun. This, to me, when I was 19 years old, was very inspiring (and actually still is). Probably it was closer to my natural style and persona, and therefore I was vey attracted to it. For me, studying fashion design abroad in Milano was one of the best choices, I’ve made in my life. I just loved the place, and it was the beginning of a long and happy career in fashion. Therefore, based on my own experience, I would always advice people to study, where they feel inspired and can relate to the place, its people, and lifestyle. It has to …

how to get an internship or job in fashion

How to get an internship or job in fashion

It’s summer holiday – or with other words; time off from school or work. It’s also the time of the year, where students look for an internship, newly graduates for their first job or placement, or if you already work and just wish to change job, for the next opportunity. With more time than normally to think about your career and future in fashion, right now is a good time to make plans and consider your next step in how to get an internship or job in fashion. The other day I spoke to a young fashion designer from Israel, who recently moved to Switzerland, and she asked me how to get an internship or job in fashion. Normally this is something your previous school will help you with, if they have a Career Service department, but if you have moved to a different place, where your previous institution isn’t well-connected, you’re on your own. Other times, your university may not have luck in finding you a placement, or it doesn’t happen quickly enough for your …

Monte Carlo fashion week

Monte Carlo Fashion Week ss16

From the 6-8th of July, Monte Carlo fashion week was held. I have previously written about the New Fashion Capitals (read more about that here), and I believe Monte Carlo is a very interesting place for people looking to set up a fashion brand, or simply show the collections. The thing with the established fashion capitals is that there are already so many great brands. Do you really feel that you have something to add to the Italian fashion scene? Well, at least, I don’t. On the other hand, though, I could see a lot of brands benefitting from showing during Monte Carlo Fashion Week, as well as the marketing opportunity of setting up the actual brand there. Because, no matter how you look at it, Monte Carlo has a fantastic brand value. The DNA is crystal clear, as it’s the epitome of French Rivera, glamour and The Good Life, and no matter how much people say they dislike Monaco, they’re still very curious about it. Therefore showcasing in Monte Carlo is a great way …