All posts tagged: Instagram

Fashion illustrator Gloglo Garcia

Fashion Illustrator Gloglo Garcia

Fashion illustrator Gloglo Garcia is 25-years-old and based in Jerez, Spain. Originally from Huelva, she moved to Sevilla after high school to pursue a career as fashion illustrator, and she studied Fine Arts in Sevilla University. She’s currently enrolled in Art School Jerez, where she’s studying Fashion Design. We came across Gloria on Instagram, and fell completely in love with her fresh and spontaneous drawing style. It can be hard sometimes to say, what a good illustration or drawing style is, but you know it instantly, when you see it. I believe, it can best be described as something fresh, strong, personal, and where you can feel the passion behind. As Gloria also points out below, her best drawings are, when she draws for fun. The five years, I worked as a fashion design tutor, and the endless amount of fashion work, I have seen outside the school, I believe you can always see in creative work, when the creator was utterly in love with the project at hand. It’s a bit like being in …

Social media strategy for new designers - Dmitriy Pirozhnikov

Social Media Strategy for new Designers

Technology is by far the one thing that has changed the fashion industry the most over the past decade, and in this social media and its many platforms has played – and is playing – a vital role. It can be easier to grasp, how big and established brands go about building their Social Media platforms and online presence with an army of bloggers, celebrities and Online Community Managers, but it’s quite different to a Social Media Strategy for new designers, and how the upcoming fashion designers should go about the task. Below are the 6 most important points to consider: 1/ Your Social Media Strategy is rooted in your brand and its core values and identity. Therefore, the first thing to do, or what you have hopefully already done, is being clear about what you stand for (and don’t stand for). While this may seem like a rather obvious point, it’s crucial to have clear in mind. One of the biggest mistakes a brand can commit is trying to cater for everyone – it’s …

Fashion&Tech - Ksenia Schnaider

Ksenia Schnaider on Fashion&Tech

Ksenia Schnaider is an innovative, conceptual brand created by a creative duo from Ukraine – Ksenia and Anton Schnaider. It has been on the market for five years now and is well-known for bold prints and clean ideas behind the pieces. Most of the things this creative couple touches is more or less involved with technology, and this is why I talked to them about the role of fashion&tech in creating and promoting their brand.  How would you describe the Ksenia Schnaider brand? Who is this girl for whom you are designing? What is she like?  She is a modern woman in a big city; she is honest with herself, and she is learning how to be honest with her environment. She is not perfect, but she knows how to look beautiful. She is a workaholic, but, at the same time, she knows how to party, and she loves spending time with her family. What is your overall strategy promoting the brand offline and online?  We love to combine technologies from everyday life in our fashion …

Personal Branding and Social Media

Personal branding and social media

Everyone is on social media these days, right? But how do we go about this in terms of combining having a personal profile with one suitable for the fashion industry? From my point of view, it is a topic one should think of, no matter what kind of career you are building, but especially if you are in the fashion industry, as it’s very visual. So let`s talk about this thing called personal branding and social media! I remember the moment when my boss in fashion started following me on Instagram. I freaked out. It took me some time to fully comprehend the fact that from now on, he would be able to know, what my personal life was like, where I went, and what I did. I used to post pictures of myself going out and having fun, as well as selfies (of course), me in the changing rooms and food. Actually, I still post a lot of that, but I am definitely much more attentive with what exactly, I show to the world …

Fashion collection theme

Creative Fashion Research Part 2

The Fashion Collection Theme Lately I travelled to Turkey, and as always the travelling sparked my aesthetic side and imagination. As I’ve previously written about, getting out of your normal day-to-day life can be the source of new ideas (read more about that here). I don’t think that the inspiration, I came home with, was particularly Turkish – I entitled it ‘Decorative Arts and Dusty Pink’ – or linked to the actual place, but this doesn’t matter. I saw things there that made sense in my mind with things, I’ve previously seen, and all of a sudden I had a new theme. This, I believe, is very much how the research process works. We see and hear a lot of things, and a lot of it we forget or don’t even notice. Some of it, though, is stored in our minds, and perhaps the situation arises where we pull it out from the storage, perhaps not. Explaining how to research is one of the hardest things to teach students, and I think it’s very individual, …