All posts tagged: London

aw16 fashion trends

AW16 Fashion Trends

A bit of time has passed since aw16 fashion weeks of ‘The Big 4’ ended, and the many impressions have been digested and come together in the most important aw16 fashion trends. It’s always interesting to hear opinion leaders like Anna Wintour, on what was most evident in the fashion weeks of NYC, London, Milan and Paris, as well as seeing Vogue’s overview on the 12 strongest trends from all the fashion weeks in terms of clothing and accessories. Most fashion magazines make similar overviews, and it’s curious to compare them, as there are both repetitions and new entries. This reminds us about the fact, that there’s not one right solution, and that fashion is socially contextualised. What is making an impression on us and captivating us, will depend on many things as, at the end of the day, it’s a personal opinion. When we nevertheless choose to listen to opinion makers on what is important, and trusting them as experts, it’s because, we know that they have a broader and more thorough understanding of …

Fashion week illustrations - Marc jacobs

Fashion Week Illustrations

Practising drawing is an important thing of being a fashion designer – it’s with the pencil/mouse and colours that you express and convey your ideas. Feeling inspired to draw is fundamental, when it comes to doing beautiful work, and taking a look at the new creations from fashion week is a way of obtaining fresh inspiration for some fashion week illustrations. I did my research looking at all the fashion shows from London, Milan, Paris and New York, and these 4 styles are some of my favourites. When I attend fashion shows or scroll through them online, colour is always something that catches my eye; that and something quirky. I love things that are quirky and have an edge. Things that at first sight don’t seem to fit or just look funny together. London Fashion Week I really like Mary Katrantzou’s tactile finish and colour range. This look got my attention because of its print and kitschy-looking colour combination. I would just love to wear this coat next season! Paris Fashion Week Jacquemus is overall refreshing, …

Fashion Designer Dmitriy Pirozhnikov

Dmitriy Pirozhnikov

Dmitriy Pirozhnikov is a 27-year-old Moscow-based artist. Originally a photographer, Dima (Dmitriy) today also paints abstract paintings and creates prints on organic shirts. Talking to him was a genuine pleasure, and I am incredibly excited to be able to share his story in full with you from his photography career to painter, and now creator of the first #Mygoshirt collection “To be, not to look”.  At first, I found out about you as a photographer. Tell me about this part of your life, please.  I started taking pictures in 2006-2007. It took me quite a while to realize that I wanted to be a photographer.  Did you get into fashion photography right away?  No, not at all. When I started out, there was no concept of fashion photography in Russia. It was all glamour. So, I made portraits; I took pictures of my friends and relatives. After some time people started reaching out to me, so I was able to photograph new faces. My attitude towards fashion was quite negative then. I did not like, …

Internship at Lanvin - Niklas Schutt fashion designer

Internship at Lanvin; the story of Niklas

Niklas is a 26-year-old designer from Hamburg, Germany. After a brief acquaintance with architecture, he changed to studying Fashion Design in order to express all of his creativity. After one year in the eccentric and experimental London, he moved to Paris in order to learn the traditional French way of making garments. This is where he is today – finishing his internship at Lanvin. Let`s find out more! When and how did you discover fashion?  I bought my first Vogue magazine at the age of 6 or 7, and I was incredibly inspired by everything in it. It was so creative. At that time, I obviously did not understand what fashion was. It was like a dream world to me. As a child, I was quite shy and I lived in my own head, so it was my escape. I saw all the beautiful fabrics and all the details of clothes, and I loved it. I have always painted, and I have built little houses in my garden, so fashion was a new way to …

New fashion capitals Shanghai

New fashion capitals

In our global world, it has never been easier to discover, communicate with and trade fashion goods from all corners of the world. The Internet, social media and online retail platforms make the choice very wide, and – due to distribution – goods are delivered worldwide. Competition may be very hard, but the opportunity is there for new designers, new businesses and new business models. The ever famous fashion capitals as London, Paris, Milan and New York are seeing new fashion capitals from all over the world claiming their own fashion weeks with local designers and creating quite a buzz about the novelty. Nothing in the whole world can ever replace Paris; enchanting, dark, sensual, Paris, but the new entries are indeed very refreshing. So how do these newer cities actually go about earning their right as new fashion capitals? A lot of things have to be in place. First of all there shouldn’t be a historical tradition of being a fashion country – otherwise, quite logically the place wouldn’t be new. Secondly there should …

sikh-chic with Jeetinder Sandhu

Sikh-chic with Jeetinder Sandhu

Interesting things often happen when you take two apparently contradicting things and, in equal parts, mix them together. This was also the case, when New Delhi met London, and out came sikh-chic with Jeetinder Sandhu. A lot of good things can be said about him. The first that comes to my mind, is that nobody in the whole world looks as good with Aviator sunglasses on as him. Have a look at his photo at the top – not hard to imagine, right? Then add a hand-carrier man bag with his super designs. Voilà. The second good thing is that he was the one, who, in persona, convinced me that men can look good in slim tracksuits made partly of chiffon (in black, of course). For someone with a European aesthetics (myself) that can feel rather… Well, intense. That was until I met Jee. Always challenge the rules – and your teacher. On a more serious notion, Jee was one of the participants in London Graduate Fashion Week 2013, who got most press because of …

How do fashion trends evolve - trendy girls London

How do fashion trends evolve

Fashion trends are magical and intangible things that seem to come from nowhere, overtake us all for a season or two, and then disappear as suddenly, as they came. But is it actually so, and if yes; how do fashion trends evolve? As can be observed, it’s true that most trends only last for a limited amount of time (also named FADs), but they actually come from somewhere. If you learn to see the patterns, you will be able to code what will be the next trend, as well as dictating the trends, if you work for the very powerful or trendsetting brands. Trends come from a number of places, and the two most important are the catwalk show of the big brands and the streets. In the old days, when fashion was something only available to the elite and non-working upper class, trends were born at the top, and then trickled down trough the layers. This was called the Trickle-Down effect, and is what happens, when a trend is born at the catwalk, and …

wonderful fashion illustration

Wonderful Fashion illustration – one love

Fashion illustration. Try to Google it and see what happens. Amazing, right? Wonderful, wonderful fashion illustration. The image featured above is from a book about Christian Dior, one of the greatest and most celebrated couturiers that ever lived. Dior had a great line, and did beautiful drawings, but over the years, he also developed a close working relationship with René Gruau, who’s the artist behind the featured image. The reason for this was that Gruau was an extremely talented illustrator, and when he put pen and colours to paper, something magical happened. His women are flirty, sensual, elegant, coquettish and sometimes shy – all things that Dior’s women were too. I saw Gruau’s exhibition in Somerset House in London. I tried not to cry. Fashion illustration is a very personal thing, and I never met a passionate fashion designer, who didn’t feel strongly about his own illustrations. It’s not always that a designer loves his own illustration style, but it’s always something that transmits emotion. It’s a kind of relationship between you and the drawing …