All posts tagged: Marni

Fashion collection silhouette - DKNY ss17

The fashion collection Silhouette

A lot of elements are important to balance, when making a fashion collection such as fabrics, silhouette, colours, details, styling and so on, and it all starts with an excellent research. A research that feels fresh and is intuitive, while also being rooted in what’s going on in the fashion world around us (read more about the two parts of fashion design here). But, more often than not, students – and sometimes also designers – struggle to understand the importance of Key Shapes and Silhouette. Without a strong and convincing Fashion Collection Silhouette, an otherwise rich and well-crafted collection tends to fall apart. Of course, the Silhouette should reflect the customer, who is more or less fashion-forward. Every fashion brand should know, who their customer is, and then each season they can add more or less trendy shapes to their basic garments, which their brand is known for. So, what makes a ‘strong’ Fashion Collection Silhouette depends on the brand essentially, as most other decisions should often come directly from the brand identity. To give …