All posts tagged: PR

being featured in Vogue - Ksenia Schnaider

What it means being featured in Vogue

Most of the young designers that I have met in my life, including myself when I was younger, ultimately dream about one day having their own brand. And while we do so – or enrol on the arduous journey of making the dream come through – there are various milestones that we dream about; landing the first order, landing the first order in a top store, dressing a cool celebrity and perhaps being featured in Vogue or another trend-setting magazine. Of course, these are big achievements among millions of bigger and smaller tasks of various difficulties and completely worth celebrating. But once the celebration has taken off; what does it actually mean to the business and brand? Well, being featured in Vogue like Ksenia Schnaider on our cover is a big deal, because it’s a sign of approval from a one of the most trend-setting magazines around. It’s these signs of approval – that can come in many shapes such as PR, celebrity endorsement, retail outlets, customer popularity etc. – that ultimately gives a brand its status. …

what happens after fashion week

What happens after fashion week?

As fashion weeks are drawing to an end, everyone involved seem to take a rest and look back at weeks full of runway shows with stunning clothes, collection reviews summarising and celebrating, meeting friends and people in the industry, discussing how the business is going, following street style looks and what everyone is wearing, while all the time having kept up with the analogue world on social media. Parties, models, guest lists, front row, delays and trying to hail a taxi – now all that is behind us, and there’s at least a month before a smaller version of all the buzz will kick in again with the pre-fall collections. It’s time to take a rest, as the frenzy leaves the body, and somehow make sense of all the impressions, and summarise collections from four corners of the world into what will be the key trends. This is important for everyone in the industry from buyers to designers, as well as PR, trend forecasters, and textile mills. But what happens after fashion week? The Sales …