All posts tagged: social media

Social media strategy for new designers - Dmitriy Pirozhnikov

Social Media Strategy for new Designers

Technology is by far the one thing that has changed the fashion industry the most over the past decade, and in this social media and its many platforms has played – and is playing – a vital role. It can be easier to grasp, how big and established brands go about building their Social Media platforms and online presence with an army of bloggers, celebrities and Online Community Managers, but it’s quite different to a Social Media Strategy for new designers, and how the upcoming fashion designers should go about the task. Below are the 6 most important points to consider: 1/ Your Social Media Strategy is rooted in your brand and its core values and identity. Therefore, the first thing to do, or what you have hopefully already done, is being clear about what you stand for (and don’t stand for). While this may seem like a rather obvious point, it’s crucial to have clear in mind. One of the biggest mistakes a brand can commit is trying to cater for everyone – it’s …

Fashion&Tech - Ksenia Schnaider

Ksenia Schnaider on Fashion&Tech

Ksenia Schnaider is an innovative, conceptual brand created by a creative duo from Ukraine – Ksenia and Anton Schnaider. It has been on the market for five years now and is well-known for bold prints and clean ideas behind the pieces. Most of the things this creative couple touches is more or less involved with technology, and this is why I talked to them about the role of fashion&tech in creating and promoting their brand.  How would you describe the Ksenia Schnaider brand? Who is this girl for whom you are designing? What is she like?  She is a modern woman in a big city; she is honest with herself, and she is learning how to be honest with her environment. She is not perfect, but she knows how to look beautiful. She is a workaholic, but, at the same time, she knows how to party, and she loves spending time with her family. What is your overall strategy promoting the brand offline and online?  We love to combine technologies from everyday life in our fashion …

Personal Branding and Social Media

Personal branding and social media

Everyone is on social media these days, right? But how do we go about this in terms of combining having a personal profile with one suitable for the fashion industry? From my point of view, it is a topic one should think of, no matter what kind of career you are building, but especially if you are in the fashion industry, as it’s very visual. So let`s talk about this thing called personal branding and social media! I remember the moment when my boss in fashion started following me on Instagram. I freaked out. It took me some time to fully comprehend the fact that from now on, he would be able to know, what my personal life was like, where I went, and what I did. I used to post pictures of myself going out and having fun, as well as selfies (of course), me in the changing rooms and food. Actually, I still post a lot of that, but I am definitely much more attentive with what exactly, I show to the world …

Personal view on fashion - Sanlitun shopping Beijing

A personal view on Fashion

In a previous post, Hongzhan He told about himself. Below he discusses his personal view on fashion.  How would you describe Fashion and the Fashion World today?  Fashion nowadays has become a highly organized industry, and it has become more difficult to succeed as a legendary designer. In the past, a fashion could influence the taste for a decade or even more. My personal view on fashion is that I am not so happy with what I see in the fashion world today. It is obvious that fashion became more democratic thanks to our times, when the general people took the role of old opinion leaders; yet, it is also sad that fashion houses (especially the big ones) tend to become all the same by catering to the taste of mass market, while maximizing the sales and profit but with no real values. I think, sometimes they made vulgar stuffs. On the other hand, though, the segmented market seeks for more independent voices to represent various kinds of aesthetic preferences, and this is where independent designers find …

The future of fashion series with Alexa Chung

The Future of Fashion series

As our followers on Twitter will know, we have for the past month or so, been posting tweets about the great The Future of Fashion series with Alexa Chung. If you love fashion, Alexa and am just the least interested in the future of the industry – and we believe most of our readers can say yes to all of this – then this series is the best way to get important information about the industry in a very entertaining, inspiring, and relaxing way. Throw yourself on the couch, put up your legs and get ready for a sweet and glamourous sneak-peak into the fashion world in company with some talented, hardworking, and passionate people sharing what their everyday work is like as well as offering valuable tips. At The Fashion Crowd, we have watched and enjoyed all six episodes, which can now be watched in its total length of one hour of entertaining information, and important points have been made along the way. What we have really taken notice of, which are some of the …

what's new in fashion photography

What’s new in Fashion Photography?

Never has fashion photography been more important. Throughout decades, fashion photography has been a celebrated type of art form, and the photographers as celebrated as the fashion designers themselves, and new styles are finding their way due to our changing ways of living. Instagram and street photography have updated the paparazzi style of the past and are the exact opposite of the more constructed photo shoot that you see in magazines. While Photoshop and beautifying filters have made anything possible, the raw and authentic photo is just as important. Often tendencies work like this; when you have a strong trend of something, you often also see its exact opposite as a counter reaction. So what’s new in fashion photography? The line between professional and amateur photography is being blurred, as technology is being easier to use. This is perhaps the biggest change to what’s new in fashion photography. You don’t need a fancy camera anymore, as your phone takes very decent pictures. You can crop photos on most laptops, and adding a filter will make …