All posts tagged: trend forecasting

Fashion Trends ss17

Fashion Trends ss17

With the fashion weeks ss17 well behind, it’s now time to decipher what the strongest messages are, and what the key fashion trends ss17 will be. As we always do, we started out with collecting images and looks that inspired us on our Pinterest boards divided by cities, and they’re a great help in quickly finding the strongest images and being reminded of the various designer collections. When we speak about fashion trends for a given season – and in this case fashion trends ss17 – there’s a difference between the trends that will be really successful with the buyers and customers and shape, what we will see in the shops and streets in six months time, and then the trends, little signals (which we have on previous occasions called ‘sparkling stars’), that will somehow influence the following fashion season aw17/18. It’s essentially a question of understanding where a given trend is on the trend curve; incoming, peaking, outgoing. Fast Fashion brands will look at peaking and do ‘what is hot’ for the season. Pret-a-Porter …

London fashion week ss17 street style

London Fashion Week ss17

London Fashion Week ss17 is over, and it has for sure been a rich experience! As we always do, we collected the looks that stood most out to us on Pinterest (check it out here) in order to sort out what inspired us. Later, when all the fashion weeks are over, we will run over it again and use it for our trend forecasting. For now, it’s just fashionable indulgence. We have previously argued that it’s important to form ones own ideas, as it’s otherwise easy to be influenced by other peoples’ opinions. The reason is that fashion is socially contextualised, and therefore we all experience fashion differently. There are no right or wrong – though there are general opinions prevailing – and at the end of the day it’s all just very subjective. This can be good to remember, when we hear various opinions pointing in east and west and don’t know what to think. Vogue praised the best 10 shows of London Fashion Week ss17 and – among others – mentioned Christopher Kane, one …

Fashion show trends ss17 - Thom Browne

Up-to-date with Fashion Show Trends ss17

It’s September! Fantastic, inspiring, surprising September – at least if you are into fashion. While a considerate amount of people follow the catwalk shows on pages like Vogue.com, and perhaps even share them on social media, while considering ‘could I wear that?’ (or afford that?), there’s another and more systematic and analytical task to do, if you actually study or work in fashion. That is analysing what you see, and extracting the information of inspiration and key fashion show trends ss17 that are important. Because every new season is a follow-up of the past season, which is again building on all the ones that came before. Understanding where fashion is coming from is one of the best ways to understanding, where it’s going. If you work in fashion, this is crucial for you to have a feeling about. So how to go about this analysis? I would recommend creating a folder on your desktop or alternatively a Board on Pinterest, where you can store all the looks, you find exciting. Perhaps Pinterest is a more …

the business of trend forecasting

Trend Forecasting Part 6

The Business of Trend Forecasting The business of trend researching and forecasting consists of big and small agencies doing future market research, and analysis on where, what, who, and how – basically WHEN we as modern society are making the next transition from one style of fashion to another. Let us take a look at the big boys in the fashion industry, how they do it, and the real value of their forecasting – if any? “A trend can be defined as the direction in which something (and that can be anything) tends to move, and which has a consequence on culture, society or business sector through which, it moves” – Martin Raymond, Trend forecaster With this little recap from above, I will start out by recommending The Trend Forecaster’s Handbook by Martin Raymond, which in-depth provides hands-on tools, case studies, and interviews with the best forecasters and trend agencies that are around today – just if you feel the urge and desire to go even deeper into the business of trend forecasting. There are …

how to spot a fashion trend

Trend Forecasting Part 4

How to spot a fashion trend As Fashion Designers, we need to possess a certain set of skills – as briefly mentioned in a former post – in order to evaluate, when something is or will become a trend. Let’s look at what these skills are, and how you actively apply them. Curiosity When first starting out as a nascent fashion designer, being curious is a tool you’re actively working with in your everyday life. It’s no longer something you just are, but something you use actively. Being curious is native for human beings, but for people working in the creative fields that skill needs to be nourished, as it is the kick-starter of any trend-wise stream or lead. Therefore, not being narrow-minded and open to most things can lead to great discoveries. As a creative, your senses are never really on “holiday”, and you must always be alert, because inspiration can hit you anytime – and most likely when you least expect it. Observation Being observational and alert is the step that comes after …

Types of Fashion Trends

Trend Forecasting Part 2

Types of Fashion Trends and the Fashion Life Cycle Sometimes in fashion a certain look, colour or print is hot and bam! – then it’s not. But what makes one trend last and evolve, when another trend, a FAD, seems to vanish into thin air without ever really becoming something cool? In Part 1, we looked at what Trends are and the Fashion Life Cycle. In this post we will explore where Fashion Trends sit with Micro, Macro and Mega Trends – the different types of fashion trends – as well as discussing how to recognize the signs of an emerging trend. You may have sometimes heard people talk about macro trends or even mega trends. As you have macro and mega – you logically also have mini, though nobody seem to call them this. They’re merely called trends, especially in fashion. Micro trends lasts approx. 1–2 years time, and this is here fashion trends usually reside. Macro trends tend to last about 5-10 years, and here we could be talking about things like fitness …

what are fashion trends - fashion nailpolish

Trend Forecasting – part 1

What are fashion trends? In fashion, we all talk about the latest trends, trends on the runway, trends on the street, or tendencies emerging from the Zeitgeist – the spirit of the times, affecting all of fashion and us, both as Createurs and consumer. Yes, trends are essential, as they basically help create the guidelines for the designer at work, but what are fashion trends, and where do they emerge from exactly? Let’s see, if we can open the door and discover the construction of fashion trends and tendencies. First of all, as a fashion designer you need to posses very important skills regarding catching the blossoming trends and tendencies coming up; objective observation, curiosity, intuition, and the ability to collect and analyse the gathered evidence of a given trend are tools for doing exactly this (stay tuned for Part 2 on how to do this). When these skills are sharpened, you will start getting the feel that trends can come from anywhere or anything; music, art, world crisis, lack of necessities or simply a response …

Fashion show trends ss16

Up-to-date with Fashion Show Trends ss16

It’s September! Fantastic, inspiring, surprising September – at least if you are into fashion. While a considerate amount of people follow the catwalk shows on pages like Vogue.com, and perhaps even share them on social media, while considering ‘could I wear that?’ (or afford that?), there’s another and more systematic and analytical task to do, if you actually study or work in fashion. That is analysing what you see, and extracting the information into the strongest fashion show trends ss16. Because every new season is a follow-up of the past season, which is again building on all the ones that came before. Understanding where fashion is coming from is one of the best ways to understanding, where it’s going. If you work in fashion, this is crucial for you to have a feeling about. So how to go about this analysis? I would recommend creating a folder on your desktop or alternatively a Board on Pinterest, as we also did, where you can store all the looks, you find exciting. Perhaps Pinterest is a more …

Collecting images for fashion research

Creative Fashion Research Part 4

Collecting images for fashion research A good research is crucial for a good fashion collection, as everything starts from here. It’s important you feel strongly motivated with what you choose to work with, as well as choosing something that’s relevant to the consumer, and right for the brand you create for (read more about that here). If you don’t love your research (and I chose the word love on purpose, because you need to love it, not just like it), you will never love your collection, and if you don’t, most likely no one else will. When collecting images for fashion research, the images you put in your research must give you a direction and spark ideas in your mind about: Mood: Always an important and first step. It’s the feel of the collection, and everything springs from here. If you don’t have a clear idea about this, the entire research will be messy. Type of woman (or man): This is what I call a Muse. A Muse is someone who inhabits the imaginary world …

The Global Office

The Global Office

In 2014, I defined the concept The Global Office. From being something just simmering in my mind, I then gave it a name. As all other people, I enjoy travelling, but unlike most, I like to work when I travel. This is perhaps due to my hard-working gen, or out of love for my job – or maybe because I realized how much more I got inspired, when I got out from the office or design studio. It simply enhanced the quality of my work, and made my perception of things broader. There are of course huge benefits from being in the office such as spending time with your colleagues and sharing thoughts and ideas. This is a part from the very obvious reasons of getting into the office: working – as in getting things done. I have to admit that many things are a lot easier, when you sit under the same roof; processes are easier, and so is communication (if we actually chose to speak to our colleagues instead of just sending them …