All posts tagged: trends

Fashion Trends ss17

Fashion Trends ss17

With the fashion weeks ss17 well behind, it’s now time to decipher what the strongest messages are, and what the key fashion trends ss17 will be. As we always do, we started out with collecting images and looks that inspired us on our Pinterest boards divided by cities, and they’re a great help in quickly finding the strongest images and being reminded of the various designer collections. When we speak about fashion trends for a given season – and in this case fashion trends ss17 – there’s a difference between the trends that will be really successful with the buyers and customers and shape, what we will see in the shops and streets in six months time, and then the trends, little signals (which we have on previous occasions called ‘sparkling stars’), that will somehow influence the following fashion season aw17/18. It’s essentially a question of understanding where a given trend is on the trend curve; incoming, peaking, outgoing. Fast Fashion brands will look at peaking and do ‘what is hot’ for the season. Pret-a-Porter …

London fashion week ss17 street style

London Fashion Week ss17

London Fashion Week ss17 is over, and it has for sure been a rich experience! As we always do, we collected the looks that stood most out to us on Pinterest (check it out here) in order to sort out what inspired us. Later, when all the fashion weeks are over, we will run over it again and use it for our trend forecasting. For now, it’s just fashionable indulgence. We have previously argued that it’s important to form ones own ideas, as it’s otherwise easy to be influenced by other peoples’ opinions. The reason is that fashion is socially contextualised, and therefore we all experience fashion differently. There are no right or wrong – though there are general opinions prevailing – and at the end of the day it’s all just very subjective. This can be good to remember, when we hear various opinions pointing in east and west and don’t know what to think. Vogue praised the best 10 shows of London Fashion Week ss17 and – among others – mentioned Christopher Kane, one …

Fashion show trends ss17 - Thom Browne

Up-to-date with Fashion Show Trends ss17

It’s September! Fantastic, inspiring, surprising September – at least if you are into fashion. While a considerate amount of people follow the catwalk shows on pages like Vogue.com, and perhaps even share them on social media, while considering ‘could I wear that?’ (or afford that?), there’s another and more systematic and analytical task to do, if you actually study or work in fashion. That is analysing what you see, and extracting the information of inspiration and key fashion show trends ss17 that are important. Because every new season is a follow-up of the past season, which is again building on all the ones that came before. Understanding where fashion is coming from is one of the best ways to understanding, where it’s going. If you work in fashion, this is crucial for you to have a feeling about. So how to go about this analysis? I would recommend creating a folder on your desktop or alternatively a Board on Pinterest, where you can store all the looks, you find exciting. Perhaps Pinterest is a more …

From trend forecasting to creative fashion research - David Bowie Ziggy Stardust

Trend Forecasting part 5

From Trend Forecasting to Creative Fashion Research We, at The Fashion Crowd, think the late passing of David Bowie will most likely influence the runway making the Ziggy Stardust era come to live once again. What makes Bowie, or moreover his mastering of self-expression, so interesting is that he himself was a master of both creating and taking on new (fashion) trends. He turned these intuitions, or trends, into visual and audio masterpieces that enchanted people, made it resonate with them, and connected them with his art – with him. In this context, it is his passing combined with his new album that will create a spark in the spirit of the times; a spark that can have an impact on fashion and trends soon to come. We have written numerous posts about trends, but all on a theoretical level, and now we wanted to give it a shot, and take something that inspires us, something we believe will have an impact, and show how we would go about doing further research on this matter. …

aw16 fashion trends

AW16 Fashion Trends

A bit of time has passed since aw16 fashion weeks of ‘The Big 4’ ended, and the many impressions have been digested and come together in the most important aw16 fashion trends. It’s always interesting to hear opinion leaders like Anna Wintour, on what was most evident in the fashion weeks of NYC, London, Milan and Paris, as well as seeing Vogue’s overview on the 12 strongest trends from all the fashion weeks in terms of clothing and accessories. Most fashion magazines make similar overviews, and it’s curious to compare them, as there are both repetitions and new entries. This reminds us about the fact, that there’s not one right solution, and that fashion is socially contextualised. What is making an impression on us and captivating us, will depend on many things as, at the end of the day, it’s a personal opinion. When we nevertheless choose to listen to opinion makers on what is important, and trusting them as experts, it’s because, we know that they have a broader and more thorough understanding of …

Types of Fashion Trends

Trend Forecasting Part 2

Types of Fashion Trends and the Fashion Life Cycle Sometimes in fashion a certain look, colour or print is hot and bam! – then it’s not. But what makes one trend last and evolve, when another trend, a FAD, seems to vanish into thin air without ever really becoming something cool? In Part 1, we looked at what Trends are and the Fashion Life Cycle. In this post we will explore where Fashion Trends sit with Micro, Macro and Mega Trends – the different types of fashion trends – as well as discussing how to recognize the signs of an emerging trend. You may have sometimes heard people talk about macro trends or even mega trends. As you have macro and mega – you logically also have mini, though nobody seem to call them this. They’re merely called trends, especially in fashion. Micro trends lasts approx. 1–2 years time, and this is here fashion trends usually reside. Macro trends tend to last about 5-10 years, and here we could be talking about things like fitness …

How do fashion trends evolve - trendy girls London

How do fashion trends evolve

Fashion trends are magical and intangible things that seem to come from nowhere, overtake us all for a season or two, and then disappear as suddenly, as they came. But is it actually so, and if yes; how do fashion trends evolve? As can be observed, it’s true that most trends only last for a limited amount of time (also named FADs), but they actually come from somewhere. If you learn to see the patterns, you will be able to code what will be the next trend, as well as dictating the trends, if you work for the very powerful or trendsetting brands. Trends come from a number of places, and the two most important are the catwalk show of the big brands and the streets. In the old days, when fashion was something only available to the elite and non-working upper class, trends were born at the top, and then trickled down trough the layers. This was called the Trickle-Down effect, and is what happens, when a trend is born at the catwalk, and …

what's new in fashion photography

What’s new in Fashion Photography?

Never has fashion photography been more important. Throughout decades, fashion photography has been a celebrated type of art form, and the photographers as celebrated as the fashion designers themselves, and new styles are finding their way due to our changing ways of living. Instagram and street photography have updated the paparazzi style of the past and are the exact opposite of the more constructed photo shoot that you see in magazines. While Photoshop and beautifying filters have made anything possible, the raw and authentic photo is just as important. Often tendencies work like this; when you have a strong trend of something, you often also see its exact opposite as a counter reaction. So what’s new in fashion photography? The line between professional and amateur photography is being blurred, as technology is being easier to use. This is perhaps the biggest change to what’s new in fashion photography. You don’t need a fancy camera anymore, as your phone takes very decent pictures. You can crop photos on most laptops, and adding a filter will make …