All posts tagged: Vogue

being featured in Vogue - Ksenia Schnaider

What it means being featured in Vogue

Most of the young designers that I have met in my life, including myself when I was younger, ultimately dream about one day having their own brand. And while we do so – or enrol on the arduous journey of making the dream come through – there are various milestones that we dream about; landing the first order, landing the first order in a top store, dressing a cool celebrity and perhaps being featured in Vogue or another trend-setting magazine. Of course, these are big achievements among millions of bigger and smaller tasks of various difficulties and completely worth celebrating. But once the celebration has taken off; what does it actually mean to the business and brand? Well, being featured in Vogue like Ksenia Schnaider on our cover is a big deal, because it’s a sign of approval from a one of the most trend-setting magazines around. It’s these signs of approval – that can come in many shapes such as PR, celebrity endorsement, retail outlets, customer popularity etc. – that ultimately gives a brand its status. …

aw16 fashion trends

AW16 Fashion Trends

A bit of time has passed since aw16 fashion weeks of ‘The Big 4’ ended, and the many impressions have been digested and come together in the most important aw16 fashion trends. It’s always interesting to hear opinion leaders like Anna Wintour, on what was most evident in the fashion weeks of NYC, London, Milan and Paris, as well as seeing Vogue’s overview on the 12 strongest trends from all the fashion weeks in terms of clothing and accessories. Most fashion magazines make similar overviews, and it’s curious to compare them, as there are both repetitions and new entries. This reminds us about the fact, that there’s not one right solution, and that fashion is socially contextualised. What is making an impression on us and captivating us, will depend on many things as, at the end of the day, it’s a personal opinion. When we nevertheless choose to listen to opinion makers on what is important, and trusting them as experts, it’s because, we know that they have a broader and more thorough understanding of …